Rhyme Report

Published on August 18th, 2020 | by Guest Contributor

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Purple Disco Machine & Sophie and the Giants Unveil Official Music Video for Hit Single ‘Hypnotized’

With yet another breakaway success under his belt following the release of the indie leaning nu-disco record ‘Hypnotized’ featuring Sophie and the Giants, today Purple Disco Machine releases the official music video for the celebrated release. The superb new single, which marks the next chapter in the talented producer’s journey, has yet again won the hearts of fans the world over, having already garnered over 20 million streams, whilst reaching #21 on the Global Shazam Chart, and further reaching top 20 airplay in numerous European markets.

Filmed in isolation by LA based director Mary Rozzi, the video sees Purple Disco Machine make his music video debut, starring alongside Sophie, of Sophie and the Giants – who looks nothing short of fierce in every shot and costume change within. The producer’s live performance across his decks, drum pads, and keytar are interspersed throughout, alongside distorted visual effects, culminating in a visually stunning piece that is sure to stand the test of time, long after the pandemic has disappeared from our daily lives.

Of the video Director Mary Rozzi says: “I loved stepping into a VFX hypnotic space with these two amazing artists. This production was a global dance party, a multi-process shoot, captured remotely & assembled via pit stops in Dresden, Berlin, London, Sheffield and Los Angeles. Our cut and paste style allowed for a ton of improv and experimentation and we had a blast.” 

The string of new music follows on from various A-list remixes for Diplo, Dua Lipa, Mark Ronson, Foals, Calvin Harris, Fatboy Slim, Sir Elton John, whilst more recently delivering his stellar cut of Lady Gaga and Adriana Grande’s hit single ‘Rain On Me’. Making the most of his time in isolation, Purple Disco Machine has gone on to feature in Mark Ronson’s ‘Love Lockdown’ live mix alongside industry heavyweights, Dua Lipa, Miley Cyrus, Tame Impala, Black Madonna, and Peggy Gou, whilst also being a part of Lady Gaga’s ‘Chromatica Fundrager’, presented by PAPER and Club Quarantine.

The official music video for Purple Disco Machine and Sophie and the Giants’ ‘Hypnotized’ is out now.



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