WEIRDO Portrays the Dark Side of Online Influencing in FAKIN’ Video

The visuals for WEIRDO‘s latest release, FAKIN’ are out today.

Art Credit: John Biggs / http://dugongjohn.com

The dark pop gem is a catchy, ironic, simple yet rather cut-deep track that eludes prowess and sincerity throughout. WEIRDO explains and defines his past experiences lyrically and sonically. Driving drums and dirty synths push forward the lo-fi vocals which hail both sarcasm and true meaning.

As he explains:

“Fakin’ is a song I wrote about the world we live in, the people that surround us, and the complexities of the modern age. I spent way too much time with and around materialistic people who were in denial of it and once I spent some time alone in thinking mode, I realised that honesty seems a thing of the past for many people nowadays…”

The accompanying music video to the track is a stunning depiction of modern-day social issues by film director Lubos Rezler and DOP Filip Marek. The main character shows someone who builds his life on materialism and social status, yet behind closed doors is broken, hollow, and empty.

As director Lubos Rezler explains:

This short story portrays a dark side of an online influencer. He desires a lot of attention from his followers and people around him. Surrounded by luxury and armored with a bold image, he carefully builds his own fake kingdom full of digital dreams. However, as it turns out, being the most popular person isn’t always the best outcome.”
Watch below.