MARIACHI USA Celebrates Hispanic Heritage Month with Televised Music Special presented by Verizon

Rodri Entertainment announced that in celebration of National Hispanic Heritage Month a MARIACHI USA special will air at 1:00 PM PST on Saturday, September 19th on Univision’s local Los Angeles station, Unimas 46 (KFTR). This June would have been MARIACHI USA’s 31st annual at the Hollywood Bowl, however, it was canceled due to the global pandemic. MARIACHI USA promises to bring audiences mariachi performances they have so been missing these last six months. Celebrating family, pride and tradition continues in the safety of fans’ homes!

“Late February I had a gut feeling our Festival would have to wait until 2021 because our fans’ health and well-being are of priority concern. We later began plans to create a virtual show which morphed into a celebration for Hispanic Heritage Month,” said Rodri J. Rodriguez, creator, producer, and host of MARIACHI USA. “We are not going to let a global pandemic defeat us…the fans need their mariachi now more than ever, so the show must go on!”

The one-hour televised music special will feature performances by Mi Tierra Ballet Folklorico and mariachi favorites Mariachi Tapatio from New York, Mariachi Lindas Mexicanas from Los Angeles, Mariachi Campanas de America, Mariachi Las Alteñas and Mariachi Azteca de America from San Antonio, Texas, Mariachi Los Reyes from Los Angeles, Mariachi Los Arrieros from McAllen, Texas, Ellas from Los Angeles, Mariachi Nuevo Tecatitlan from Guadalajara, Jalisco, Mexico and GRAMMY Award-winning Mariachi Divas from Los Angeles, California.

“We are proud to continue this long-standing relationship with MARIACHI USA and offer this Los Angeles tradition to our Latino community. We are thrilled to offer this special program via our Unimas Network on local station KFTR Ch. 46. Mariachi music is such an important part of our cultural heritage and Univision Los Angeles is proud to once again bring this nostalgic event to our audience,” said Luis Patiño, President and General Manager.

The special will feature compositions by the legendary Jose Alfredo Jimenez. Jimenez was a Mexican singer/songwriter of rancheras, who composed over 1000 songs in his lifetime, many of which have been recorded by renowned artists Lucha Villa, Vicente Fernandez, Luis Miguel, and Rocio Durcal. MARIACHI USA groups will perform Jimenez’s songs in honor of his contributions to Mexico’s musical heritage and the generations of mariachi singers he inspires through his compositions.

“We have all had interesting and enlightening challenges in producing this show; recording from our homes, editing by Zoom, shooting pyro from dry lake beds – it’s been quite a loving adventure that is creating fascinating storytelling and life-altering experiences!” said Rodriguez. “From the stage of America’s #1 venue, the Hollywood Bowl to a backyard in East LA, to The Alamo parking lot to a street in Montebello, a schoolroom in McAllen to a horse field in Guadalajara…strip away the glitz and the lights and you still get puro corazon, puro Mariachi!”

MARIACHI USA is presented by Verizon and Univision Los Angeles.

MARIACHI USA
Saturday, September 19, 2020

1:00 PM PST

UNIMAS 46

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.