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Published on September 10th, 2020 | by Jerry Doby


Why Podcasts Are the Next Big Movement to Join in the Entertainment Industry

In an age of streaming, Spotify, technology, and just overall creativity, podcasts have become more popular than anybody expected.

We live in a world where people are now listening to podcasts just as much as music. They range from subjects such as music, film, celebrity gossip, health and fitness, culture and traveling, etc. There is a podcast out there for whatever mood you’re in or whatever you enjoy.

If you’re an entrepreneur that’s trying to figure out whether breaking into this industry is worth it, keep reading. Podcasts are the next big movement in the entertainment industry, and they could be lucrative for you. Here’s why.

1. Major Celebrities Are Already Creating Their Own Podcasts

Celebrities in all industries are jumping on the podcast bandwagon — and that could be good news for you.

From Hollywood actress Anna Faris to comedian Ricky Gervais, news anchor Anderson Cooper, and basketball legend Shaq, celebrities are creating personal podcasts.

These celebs may have made a name for themselves in other media and entertainment industries. However, they are turning to podcasts for a more personal connection with listeners. Rather than have their public personas dictated by a specific role, the celebs get to talk about the topics that interest them. Plus, they get to connect with adoring fans on a personal level.

With so many celebs starting podcasts, more listeners are seeking new podcasts every day.

Celebrity podcasts have an advantage in that the hosts usually have a following. However, that edge doesn’t mean you can’t amass a significant following, too.

With highly-rated podcast hosting platforms, you can tap a vast audience base with millions of potential listeners. Compare your options of podcast hosts by checking out reviews like to find the best service with the most considerable potential following.

2. They Promote Diversity of Content and Listeners 

Let’s face it: there are over 7 billion people on this planet, and everyone has different ideas and interests.

Because podcasts have recently become so hugely popular, there are a range of shows available that cover many subjects and themes. Whether people want to relax, find out the latest celeb gossip, or promote social justice, a podcast undoubtedly exists to satisfy that desire.

What does this mean? Well, podcasts have proven that it’s possible to make a show that’s about anything-and it’s possible to attract an audience to your niche topic.

There are many ways to make your content entertaining and appealing. You can pick a specific niche or take a more broad-strokes approach – no matter what strategy, there is an audience out there waiting to hear what you have to say.

3. They Create Community

When people listen to their favorite band or artist, there is a sense of community and belonging with other fans. When someone shares a love of a band’s music with lots of other people around the world, it can make them feel part of something.

Podcasts create community, too. When someone finds one that they genuinely love and can relate to, they become part of a community with other people that feel the same way. Many people start virtual forums and clubs where they can chat and share ideas about their favorite podcasts.

Depending on the podcast hosting platform you choose, you can help your listeners build community. Some services have forums, comments, and other community-building features built into the platform. Check out your alternatives, and remember, it’s your listeners and the community you create that will lead to your podcast success.

Bottom Line

Hopefully, we have has helped you decide whether you want to dive into this growing industry. If you want a foothold into entertainment, the podcast is one of the best ways to establish yourself and get ahead of the trends!

About the Author

Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.

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