Hype Style/Beauty

Published on April 19th, 2021 | by Dr. Jerry Doby

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1SEC Inc. Launches Digital Fashion Label “1Block”, Its First Release Is Japan’s First Virtual Sneaker (NFT)

1SEC Inc. (Headquarters: Meguro-ku, Tokyo, CEO: Hirokuni Miyaji) is based in Los Angeles, USA and Tokyo, Japan and empowers entertainment through the use of AI and 3DCG technology. Now, via its internal digital fashion label “1Block”, the company is set to release collectible virtual sneakers (NFTs), which are increasingly attracting attention especially in North America, through the world’s largest NFT marketplace Rarible beginning on Thursday, April 22nd.

Title of Product
AIR SMOKE 1™

Concept
A collectable virtual sneaker inspired by universally familiar and iconic silhouettes. Elements of the design, including the rainbow color scheme (a symbol of the importance of diversity), the fantastical smoke curling up from the sole, the flowing textures, and the uplifting style, were all inspired by the hippie movement.

Marketplace: Rarible, https://rarible.com/1sec
Sale quantity: 1 of 1
Auction start time: Thursday, April 22nd, 2021, 20:00 (JST) *Time and date subject to change
Auction end time: Wednesday, April 28th, 2021, 19:59 (JST) *Time and date subject to change

Sales URL: https://opensea.io/accounts/1SEC?locale=ja



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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