Meet 2021’s Hottest Vegan Streetwear Brand, Don’t Eat The Homies

Many people are against animal abuse, yet they are still paying for products where animals endured suffering. Fashion brands have begun to shift their focus to create more sustainable cruelty-free clothing. This draws people in who are eager to buy from brands that are against animal abuse where they do not feel manipulated in not knowing how the product they are buying is created. Tackling this issue head on is Don’t Eat The Homies, a grassroots vegan streetwear brand that is at the forefront of changing how streetwear is created.

Founded by entrepreneur Jordyn Weekly , Don’t Eat the Homies inspires purpose and passion in all who wear the brand, as the intentional fashion pieces drive awareness toward animal activism. It’s one thing to walk the walk, but Weekly is challenging others to talk the talk. As she puts it, “I knew I needed to do something to raise awareness and do whatever I could to make a difference.”

Don’t Eat The Homies felt creating their unique designs and branding came naturally because the message of their company, advocating for a vegan future, has always been at core of their work. At the end of every year, the company donates 10 percent of its proceeds to animal rescue and vegan outreach organizations. In the past, they have donated to The Gentle Barn, Animal Hope and Wellness, and Vegan Outreach.

Selling products ranging from sweatshirts, to bucket hats, to t-shirts, the brand’s designs all contain their signature logo, “Don’t Eat The Homies.” These eye catching designs in bold and neutral colors are unique because not only is one wearing cutting-edge streetwear, they are wearing a form of activism as Don’t Eat The Homies advocates for a vegan, cruelty-free future in the fashion industry.

Weekly feels challenged and excited to keep pushing boundaries within her brand by learning what others are doing within the streetwear market that combining distinctive designs and methods on how to make the choice to go vegan. “We are always trying to figure out a way to create clothes that do both of those things – have the cool and chill vibe that we see in other streetwear brands while still pushing this very important message,” she explains of the company’s forward-thinking strategy.

Marketing their brand to vegans at the moment, Don’t Eat The Homies plans to expand their customer base. “Our goal is to expand outside of the vegan market into a mainstream audience so that we can help more and more people discover the benefits of a vegan lifestyle,” Weekly notes, because at the core of Don’t Eat the Homies is knowledge. All things said and done, Jordyn believes that when people know better, people have the responsibility to do better.

Being one of the only streetwear brands promoting and pushing the vegan movement as hard and passionately as Don’t Eat The Homies, it’s a no brainer for all animal lovers, and vegans of course, to step out while decked out in DETH. Believing that humanity is built one human at a time, Don’t Eat The Homies wants people to know their choices matter and they have affects even if one does not realize it. Don’t Eat The Homies goes beyond being a fashionable streetwear brand, – they are changing mindsets within people who are against animal abuse yet are still paying for it. Weekly, DETH’s fearless leader, truly practices what she preaches: “We are using this brand as our form of activism and every time someone wears DETH out in public, they too are advocating for the vegan movement.”

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