Published on June 23rd, 2021 | by Darren Paltrowitz

A Look At Finlandia Botanical’s “A Midsummer Celebration” Media Event From June 22, 2021

Finlandia Vodka was one of the first premium vodkas to introduce flavors from nature with the launch of Finlandia Cranberry in 1994. Since then, Finlandia has introduced 8 additional fresh tasting flavors to its portfolio. Finlandia Vodka’s exceptional smoothness and clarity can reportedly be attributed to only the finest of nature’s ingredients: pure glacial spring water and Suomi barley. The barley offers high-quality starch and low content of natural oils, delivering a crisp, pure taste.

This month, Finlandia Vodka announced a new expression: Finlandia Botanical. Described by the brand as “a line of refreshing vodka-based spirits that combine the smoothness of Finlandia Vodka with the best Finnish nature can offer,” this range of products aims to combine “the versatility and mixability of vodka with the craftsmanship of botanical infusions in a lower ABV format.” Presenting at 30 percent ABV, Finlandia Botanical is an exceptionally-smooth, fresh-tasting spirit with no artificial flavors, is naturally gluten-free, contains no added sugars and is only 73 calories per recommended serving. Cucumber & Mint and Wildberry & Rose are its 2 notable offerings.

Commented Pekka Pellinen, Finlandia Vodka Global Master Mixologist, in a prepared statement: “Boasting the best Finnish nature has to offer, Finlandia Botanical combines the versatility and mixability of vodka with the craftsmanship of botanical infusions in a way previously only associated with gin.” Continued Pellinen about Finlandia’s latest offering: “Sipped in a spritz, on the rocks, or with tonic, the new expression will invoke the dreamy night-less nights of the Finnish summer.”

On June 22, 2021, select members of media — yours truly included — were invited to experience Finlandia Botanical via a Zoom-based informational session titled A Midsummer Celebration. A virtual spritz-sipping and botanical shower steamer-making event, the aforementioned Finlandia Vodka Master Mixologist Pekka Pellinen led attendees through spritz-making, as followed by a botanical shower steamer tutorial from the owner of Cleanse Gourmet. Simply put, this was an informative and information-packed experience, while the products tried were all top-notch and enjoyable.

For more information on Finlandia Vodka and/or Finlandia Botanical, click here, here and here.

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Tags: Cleanse Gourmet, Finland, Finlandia Vodka, Pekka Pellinen, Spirits, Vodka

About the Author

Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal.Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."