Rhyme Report

Published on July 30th, 2021 | by Dr. Jerry Doby

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Jamaican Artist Projexx Owns the Summer With New Song and Video “Unda Pressure” Featuring Toian

We need to stay on watch for this young lion Projexx…he’s delivering standout music consistently and is steadily on the rise…remember I told ya! Check out the official line on this artist and his latest release below:

Jamaica native and one of the most captivating prospects the country has seen in recent memory, Projexx links with fellow Jamaican and song maven Toian for a new scorcher, “Unda Pressure.” The two artists bring the heat for a mid-summer celebration and show both of them as the stars they’re evolving into. Shot in Miami, the new video depicts Projexx and Toian connecting for an unforgettable night in the magic city, complete with the skyline in the background and their palpable chemistry on full display.

Unda Pressure” is a continuation of the genre-blending songs Projexx has been releasing over the past year, including his previous banger with Bakersteez titled “Bigga League” – the boundary-smashing banger documenting his ascent as he took over Jamaica’s National Stadium in the video. Additionally, Projexx’s “Sidepiece” is already a future classic, along with his appearance on Wizkid’s Made In Lagos album for the single “True Love,” on which he delivered a stand-out feature. Putting his singular spin on Dancehall and Afrobeat as he gears up his debut project, Projexx is in position to be an international force.

ABOUT PROJEXX:

Projexx’s journey started at the age of 12 years old when he began to experiment with songwriting and production in his hometown of Kingston, Jamaica. The son of producer Lloyd “John John” James and grandson of legendary dancehall producer Lloyd “King Jammy”; he learned the fundamentals of music by sitting in and observing their studio sessions where he would use his feverous curiosity and acute observation skills to absorb as much knowledge as possible – which he would soon apply to his own work. His music is as versatile as his life experiences; as a teenager, he would travel back and forth between Jamaica and Brenton, Canada, to live with his aunt. The more he was exposed to a new culture and lifestyle, the more his adaptation abilities and desire to keep his music as diverse as his upbringing expanded through his work. With a sound that is impossible to pigeonhole, his genre-less approach to music manifests itself as a multifaceted fusion of pop, dancehall and hip hop unique to Projexx himself. His influences span from Drake to Dennis Brown and everything in between, – self-described as “a melting pot of musical genres” – he draws inspiration not from just one source but the combination of many. Projexx describes the biggest challenge of being an artist today: the ability to sustain motivation through the navigation of the complicated industry hierarchy, hardship, and life’s adversities, which to him, is a challenge he is continually faced with yet consistently overcomes by being fiercely committed to his aspirations, feeding off of the energy of his fans, and his international recognition as an up-and-coming force with which to be reckoned.

FOLLOW PROJEXX:

Instagram | Twitter



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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