Happenings

Published on July 9th, 2021 | by Dr. Jerry Doby

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Knownorigin, Illumino, and Bear NFT to Co-Host “To The Moon” Music & Art Festival in Decentraland

As part of the official Decentraland Art Week, NFT marketplace KnownOrigin, respected for its collaborations with NFT artists Sabet and Gary Cartlidge, has partnered with NFT curator Illumino and Metaverse & creative agency BEAR NFT to produce the “TO THE MOON” Music & Art Festival at 6:00pm UTC on Sunday July 11, 2021. The event will feature musical performances by noted electronic music acts including Ookay, SNBRN, Fred Thurst aka Dr. Fresch, Autograf, and Win and Woo, and will be broadcast live from Autograf’s studio in Los Angeles into Decentraland at the KnownOrigin Headquarters (located at 58, 94).

This will be the first ever live multi-artist performance and festival in Decentraland, a booming Metaverse and virtual hangout space for crypto and NFT enthusiasts and the global community. In Decentraland, a Ready Player One-like virtual world, users can explore land owned by fellow users, featuring customized structures like mansions, art galleries and casinos, as well as experiential designs like space adventures and medieval dungeon mazes, all crafted from the minds of community members. Users can buy and sell land, avatar wearables and other paraphernalia all backed by the Ethereum blockchain.

Alongside the performances, the event will also be highlighted by a collection of NFTs created by BEAR NFT’s sister company Confidential Creative, made in conjunction with Illumino and featuring original music by the performing artists. The exclusive collection will be on display in a special wing of the virtual gallery within KnownOrigin Headquarters in Decentraland (located at 58, 94). Confidential Creative is known for its previous animated music videos and collaborations with musicians including Maroon 5, Journey, and Louis The Child.

Fans who attend the festival will have an opportunity to receive a POAP (proof of attendance protocol), or virtual token, that they can show off in their Decentraland profile. In addition, a selection of four exclusive wearables designed for the festival, including a bomber jacket and hat, will be available for attendees to purchase and use to accessorize their avatar characters in Decentraland.

“We are so thrilled to be producing the first ever live virtual festival in Decentraland with our friends at KnownOrigin and Illumino,” shared BEAR NFT co-founder Ryan Kieffer. “This is going to be a historic and fun event, and attendees are going to love the performances, NFT drops, and wearables we have planned to drop.”

For more information, follow the BEAR NFT artist page on KnownOrigin ( https://knownorigin.io/bearnft ) and follow BEAR NFT on instagram (@BEARNFT_) and twitter (@BEARNFT). The event will take place into Decentraland at the KnownOrigin Headquarters (located at 58, 94), which you can reach directly by clicking here: https://play.decentraland.org/?position=58%2C94



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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