Published on August 31st, 2021 | by Darren Paltrowitz


A Look At Flow Alkaline Spring Water’s Work With Paloma Elsesser & Russell Westbrook

Previously I have covered Flow Alkaline Spring Water as part of World Water Day coverage. Arguably the world’s fastest growing global wellness water, Flow Alkaline Spring Water offers naturally alkaline spring water while maintaining responsible business practices including sustainability and social good. The B-Corp Certified brand was founded in 2015 by Nicholas Reichenbach and its water is mindfully-sourced from the founder’s family-owned spring in Canada.

A celebrity-favored, alkaline spring water brand, Flow Alkaline Spring Water reportedly carries a pH of +/- 8.1. It is committed to sharing its quality-oriented water in delicious organic flavors, all while minimizing their environmental impact and maximizing sustainability through its eco-friendly packaging. Its newest, collagen-enhanced flavors are Blood Orange, Pomegranate and Meyer Lemon, as made available earlier this year. Flow Alkaline Spring Water has seen a tremendous growth both at U.S. retail and direct-to-consumer e-commerce with Amazon as its fulfillment partner. The brand has experienced a 400 percent revenue growth year over year in the U.S. since 2018 with its consumer base increasing to over 8 million consumers, the majority of those consumers based in the U.S.

Recently it was announced that Flow was partnering with Paloma Elsesser on an easy way to create a meaningful impact. To get involved with that and help donate clean water to the community of Flint, Michigan, simply text “PALOMA” to 769-553-8756 and subscribe, as for every entry through September 15, 2021, the brand will be donating 1 pack of Flow. Meanwhile, also embedded below is a recent post from Instagran which shows the brand’s work alongside NBA great Russell Westbrook.

More info on Flow Alkaline Spring Water can be found online at

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal.Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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