Published on February 3rd, 2022 | by Dr. Jerry Doby


Holiday Swap Group and H.H. Sheikh Juma Ahmed Juma Al Maktoum Seals Shareholding Through Elite Partner Investment

Holiday Swap Group, the world’s largest home exchange platform in operation across 184 countries, recently announced another milestone—the major shareholding of His Highness Sheikh Juma Ahmed Juma Al Maktoum, along with the appointments of new members of the Board of Directors. The partnership with His Highness has paved the way for global growth by over 40% during the last 18 months alone, proving that his expertise in global businesses is instrumental in the scaling of the platform to greater heights.

His Highness Sheikh Juma Ahmed Juma Maktoum is a member of the ruling family in Dubai, one of the most powerful families in the world. He is a renowned businessman known for his revolutionary vision in entrepreneurship. His Highness has played an integral role alongside the Ruler of Dubai to position UAE in the global business landscape as a thriving ecosystem for commercial and philanthropic projects. His Highness is the chair of Elite Partner Investments, a UAE-based investment management company venturing in technology, mining, real estate, and energy, where he is also a major shareholder. 

“My investment into Holiday Swap is my commitment to backing disruptive technology that will change the world, with Dubai as a focal hub to facilitate this,” said His Highness Sheikh Juma Ahmed Juma Maktoum in an official statement. “My vision is to turn Holiday Swap into a true global leader when it comes to opening up more accessible and affordable travel experiences across the world. Expanding the market share and gaining trust around the world is the backbone for my vision and my efforts in the months and years to come.”

Through the partnership fostered by Elite Partner Investment, His Highness Sheikh Juma Ahmed Juma Maktoum will play a crucial role in the decision-making and management processes of Holiday Swap. His valuable insights will help the board and leaders of the company to set the tone for the platform’s future in the global home exchange industry. His Highness aims to take Holiday Swap to incredible success, starting with building a culture of sustainability and ensuring greater global access to Holiday Swap, welcoming in more clients from all walks of life. 

“His Highness Sheikh Juma Ahmed Juma Maktoum’s proven history of visionary leadership and commercial achievements, not only in Dubai but around the world, illustrates the magnitude of his highness’ importance within the company for our continued global growth,” said James Asquith, Holiday Swap founder and Chief Executive Officer. “Our whole team is looking forward to working more closely with His Highness and Elite Partner Investment to ensure our platform continues to offer more affordable travel options for users around the world and bring people together that may not have been able to previously travel.”

Dubai is continually growing to become a global destination, not only for tourism but as a business development hub. Holiday Swap is playing an active role in ensuring that the country’s vision is efficiently achieved in the coming years. Elite Partner Investment has supported Holiday Swap over the years, and by bringing His Highness Sheikh Juma Ahmed Juma Maktoum on board, the platform aims to impact more users worldwide.

His Highness Sheikh Juma Ahmed Juma Maktoum’s and Holiday Swap’s partnership aligns with Dubai’s vision to achieve greater things in the next half a century. To quote His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of UAE and Ruler of Dubai, “Over the past 50 years, we started from the desert of our land to the desert of Mars. Our dreams will be even bigger for the next 50 years. Our vision is clear, our road is paved, and the clock is ticking. There is no time for hesitation or half-baked goals or solutions. Development is an ongoing process, and the race for excellence has no finish line.”


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About the Author

Journalist, Editor-in-Chief of The Hype Magazine, and Media Consultant. Ph.D. and retired military. Member of ForbesBLK, the U.S. Department of Arts and Culture, and the United States Press Agency. Partner at THM Media Group. Connect with Jerry across social media @jerrydoby_

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