“PEN15” Stars Maya Erskine & Anna Konkle On Working With AHA, Future Projects, NYU & More
In May 2021, AHA Sparkling Water — Coca-Cola’s first new brand in over a decade — launched its first-ever ad campaign “Can I Get an AHA?” featuring actors and comedians Lauren Lapkus and Colton Dunn. In turn, AHA Sparkling Water disrupted the sparkling water category with bold flavor combinations, enlivening sensory experiences, and first-to-market caffeinated options last year. The content lived online, on social media and via major streaming services such as Discovery, Viacom CBS, Warner Media, Amazon Fire, Youtube, Hulu, Tubi and Roku as a part of a multi-month campaign.
AHA’s newest campaign features PEN15 stars and creators Maya Erskine and Anna Konkle, Jenny Slate and Ben Schwartz. On April 13, 2022, I had the pleasure of interviewing Erskine and Konkle via Zoom, as embedded below; The Hype previously spoke with Schwartz, most recently as part of a junket for Apple TV+ series The Afterparty. Beyond AHA, Erskine and Konkle opened up about future projects, motherhood, their studies at New York University, and Erskine’s drummer-father Peter.
More on AHA, Maya Erskine and Anna Konkle can be found online by clicking here, here and here, while one of the (funny) 2022 AHA spots featuring Erskine and Konkle can be found below.
About the Author
Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal.Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."
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