Live Session With Josh Katz of YellowHeart Discussing NFT Ticketing for MGM Grand Resorts and the Future of the Space

Live Session with Josh Katz from YellowHeart the company that provided the platform for the recent MGM Grand Resorts in Vegas NFT tickets marketing push. A collection of NFT tickets were trialed to coincide with a performance by dance troop Jabbawockeez. The NFTs were used to grant ticket holders access to prime seating at the in-person shows and added benefits like food and drinks credits, airdropped digital collectibles, and meet-and-greet opportunities.

Josh dove into how the pilot went and their plans to utilize future NFT marketing campaigns tied to consumer behavior and loyalty in the future…very educational and fun…Tune In!

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