Lifestyle/Art

Published on October 17th, 2022 | by Darren Paltrowitz

0

A Look At Arby’s Limited-Edition Smoked Bourbon & Hat-Shaped Smoker (Exclusive Video Included)

Arby’s widely known to “have the meats,” and is now bringing its smoked meat expertise to bourbon. Inspired by its own 13-hour Smoked Brisket sandwich and the limited-edition REAL Country-Style Rib sandwich, Arby’s has announced a limited-edition Arby’s Smoked Bourbon, as smoked with the same real woods used to smoke their meats. Similar to last November’s Arby’s Curly and Crinkle Fry Vodka, as distilled with authentic ingredients to match the flavor profile of Arby’s signature curly and crinkle fries, Arby’s Smoked Bourbon is reportedly enhanced with the same smoked flavor as their meats. To make this happen, American oak is smoked in a patented process with hickory, mesquite, and pecan smoke from Sadler’s Smokehouse in Texas, where much of Arby’s finest meats are smoked.

Per Jim Taylor, President of Arby’s, in a prepared statement: “After our successful vodka launch last year, we knew we wanted to release another unexpected liquor that our fans of legal drinking age can responsibly pair with our menu items. Arby’s smoked meats are the cornerstone of our brand, so why not use our expertise to create a delicious smoked bourbon that complements the flavors and enhances the experience of enjoying our Smokehouse Sandwiches?” Added Doug Hall, the CEO and co-founder of Brain Brew — the craft distillery where the limited-edition bourbon was expertly crafted — in a press release: “We were thrilled to partner with Arby’s to craft Arby’s Smoked Bourbon. We take pride in the hours of research, detail and innovation that goes into creating custom bottles of bourbon for our collaboration partners as well as consumers and enjoyed recreating one of Arby’s signature flavor profiles using the same smoked woods that they use at Sadler’s Smokehouse.”

Arby’s Smoked Bourbon will be available exclusively online via ArbysSmokedBourbon.com beginning Wednesday, October 19, 2022 at 12:00 PM ET for $60.00 plus tax. Likely to sell out quickly, a second drop of the bourbon is to be expected; consumers that sign up to become an Arby’s member before October 19, 2022 at 11:59PM ET ought to receive early insight into when there will be a second chance to get Arby’s Smoked Bourbon. To elevate the experience even further, fans can also purchase a cocktail smoker with woodchips, shaped like Arby’s iconic brown hat for $50.00 plus tax. The smoker will complement Arby’s Smoked Bourbon by infusing the cocktail with an added smoky aroma from woodchips, aiming to provide users of the smoker with a uniquely-delicious bourbon experience.

Below is a video of both Arby’s Smoked Bourbon and the Arby’s iconic brown hat-shaped smoker, as shipped to me prior to the product launches. More on Arby’s can be found here, here and here.


Tags: , , , , , ,


About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal.Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."


Comments are closed.

Back to Top ↑