PATRÓN EL ALTO & Hit-Boy Announce NEW Collab Dropping Early 2023
During the recent ComplexCon, Grammy Award-winning rapper and producer, Hit-Boy and PATRÓN Tequila unveiled their “Mixed & Mastered” collaboration in partnership with Mass Appeal. The upcoming collaboration includes a high-energy record inspired by PATRÓN Tequila’s new prestige tequila, PATRÓN EL ALTO, as well as an accompanying docuseries dropping in January 2023 that highlights the parallels between crafting premium tequila and producing timeless music with one of hip hop’s most legendary artists.
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Both PATRÓN and Hit-Boy are masters of their respective crafts, creating premium products with the highest level of detail and passion. Earlier this year, Hit-Boy visited Hacienda PATRÓN in Jalisco, Mexico for a two-day, immersive experience where he learned the ins and outs of PATRÓN Tequila’s time-honored tequila-crafting process. As a culmination of his journey, Hit-Boy left inspired to create an anthem for the brand’s boldest innovation to date, PATRÓN EL ALTO, along with a two-part docuseries that chronicles every step of the journey, debuting the trailer exclusively at ComplexCon during a panel discussion centered around his partnership with PATRÓN. Hit-Boy also stopped by the PATRÓN EL ALTO tasting bar featuring a Wall of Fame dedicated to his achievements.
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Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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