Johannes Van Leenen, Reveals The Secrets Behind His Successful New-Home Real Estate Group
Johannes van Leenen, founder and president of Fifth Avenue Properties, discloses the driving factors behind his company’s success.
Fifth Avenue Properties is an award-winning real estate group on the pulse of the Calgary, Kelowna, and Phoenix housing markets. The company is committed to building quality homes for the next generation and targets each offering to the region and the needs of the communities they build in. This new-home real estate group caters to a wide range of buyers, renters, and investors, providing single-family residential, multi-family residential, and mixed-use buildings, resort properties, and build-to-rent communities.
With over 25 years in the industry, Johannes van Leenen has been involved in building over 2,500 homes and has proven to be a visionary and one of Canada’s most sought-after production home builders. He believes that holding the community in which the company builds at the sole of each design is paramount to success and was something he learned very early on.
“A huge part of my initial success was befriending people in the community. Our success in High River, Alberta, stemmed from community involvement, meeting with town officials to understand the community’s needs, and giving back to those in the community during their time of need.” Shares Johannes.
This is a component that has transcended into each build Fifth Avenue Properties embarks on, with the company aspiring to offer more to the consumer at a competitive price and tailoring to the needs of the area through extensive consumer research.
Johannes credits the passionate team he has built around him as crucial to the success of Fifth Avenue Properties. Collaboration takes place at every stage, so customers and investors are provided with a best-in-class experience from start to finish.
“I spent time teaching the industry ins and outs to people interested in new home real estate to build a team of winners committed to the dream of building a successful company.” Reveals Johannes.
Johannes’ leadership extends beyond the boardroom, having volunteered as a football coach for over 30 years. He has mentored thousands of young men on the field, leading his teams to regional and provincial championships. Much like within his corporate offices, he works diligently to create a strong working culture based on the principles of respect, honesty, and hard work, to help shape his team into successful academics, professionals, and entrepreneurs. A skill he has been able to replicate both on and off the field.
The company underpins fairness, resilience, determination, and vision as key philosophies that have contributed to the success of Fifth Avenue Properties.
“A larger sense of vision is not something that you own or that comes from you; it comes through you and inspires you and others. Vision is free to attract, illuminate, and flow through you. You exist to cooperate with others in creating a community that benefits the people who call it home.” States Johannes.
Johannes believes that putting something of yourself into every creation to create things that improve lives helps create leading-edge and sustainable craftsmanship.
The multiple awards and nominations that Fifth Avenue Properties has accrued over the last 20 years of construction attest to its dedication to excellent design. Fifth Avenue Properties has inherited Johannes’ collaborative style and meticulous attention to detail, and the business takes pride in the calibre of the properties it produces.
About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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