Exclusive First Look: IMNXTJULY – Thru The Night [Video]
Hip Hop artist IMNXTJULY (pronounced “I’m Not July”) is set to release his new single ‘Thru The Night’ on Tuesday 14th February 2023. Despite his young age, the rapper is turning heads with his creative and thought-provoking lyrics over highly rhythmic beats. His previous single ‘Myself’ garnered significant attention for this with the accompanying music video gaining 45,000 views on YouTube. The exciting new offering was produced by Grammy-winning producer Patrick Hundley (Kanye West, DaBaby, Rick Ross), bringing IMNXTJULY’s captivating storytelling to the contemporary Hip Hop scene, and perfectly displaying his raw but rich talent.
‘Thru The Night’ is based on a real-life experience of going through the various emotions involved in dealing with a potential loss of a loved one in intensive care, with the following 24 hours being crucial; then, following a miraculous recovery, how this led to self-reflection and change for the better from the perspective gained in this experience in time for Valentine’s Day. With this single, IMNXTJULY explores a side of romanticism not often explored on Valentine’s Day, one of self-reflection and motivation for making meaningful changes in life for a special someone out of love.
IMNXTJULY explains: ”I chose this track to be released on Valentine’s Day because of the message behind it. It’s a song about being honest with yourself for the sake of making a relationship work while also hoping that person you’re changing for doesn’t give up on you.”
The accompanying music video captures this story and sees IMNXTJULY convey the themes with “Thru The Night” and its infectious melody and personal lyricism.
The Hype Magazine is proud to world premiere the visuals for this soon-to-release smash. I’m giving this song a 4/5 for its power and story…this young lion is going to the top!!!
This rising artist recently dropped his debut mixtape “Middle of July”, clearly showcasing his refined flow and songwriting…Fully determined to reach global listeners with hypnotic production and infectious hooks, IMNXTJULY describes his lead single ‘Too Slow’ as “a loner anthem wrapped in a beautifully buoyant package”, which is subtly echoed in ‘Thru The Night’ and expected to carry the sound in upcoming releases.
With musical influences ranging from modern icons Juice Wrld and Saint Jhn to genre legends Wu-Tang Clan and Outkast, IMNXTJULY is ready to break boundaries with his deep and meaningful bars. With a handful of live shows and further music in the pipeline, this is only the beginning of this rising star’s entry into the hip-hop scene.
Follow IMNXTJULY’s socials to keep up with his latest projects and live shows.
Instagram: instagram.com/IMNXTJULY
Twitter: twitter.com/IMNXTJULY
Spotify: spotify.com/IMNXTJULY
Linktree: https://linktr.ee/
About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
