In this Live Session conversation, we sit down with indie standout TB Osama to explore his journey as an artist and influencer. Known for his strategic brand partnerships with companies like Monster Energy Drink, Osama has successfully leveraged these collaborations to bolster his financial independence. As an expert in brand deals and social media influence, he maximizes his platforms to generate revenue from high-end lifestyle and fashion brands.
TB Osama’s efforts extend beyond his personal success; he is dedicated to ensuring the growth and impact of Hip Hop in unexpected places. Join us for an insightful discussion on his artistic journey, business decisions, and his role in the ever-evolving landscape of Hip Hop.
About TB Osama
TB Osama, a music artist based in Raleigh, NC, has partnered with Monster Energy and others to advance his career. Initially focused solely on producing quality music, Osama’s journey soon revealed the importance of understanding the business side of the industry. Despite the lack of guidance from tutorials and similar resources, he navigated the challenges through firsthand experience, ultimately excelling as a businessman as well as an artist.
Music remains his passion, but Osama has also carved a path toward becoming a music mogul. By aligning his projects with companies that resonate with his audience, he has successfully transitioned to a more corporate approach. An affiliate of YoungBoy’s label, NeverBrokeAgain, Osama has forged connections with key figures in Florida and across the country, including collaborations with A-list celebrities and artists such as Lil Timoteo, Rod Wave, Loujainaj, Hennessy Carolina, Jim Kwik, Sean Paul, and Ray J.
His partnerships extend to notable companies like Monster Energy, Slam, FashionBombDaily, and SoundCloud, reflecting his influence and reach within the music and entertainment industries.
