In the dynamic and ever-evolving world of media and entertainment, certain individuals stand out not just for their talent but for their sheer determination and impact. One such individual is Nino Reyes, an Afro-Latina journalist and digital marketer whose career trajectory serves as an inspiring testament to hard work, commitment, and excellence. With her profound influence spanning the entertainment, music, and ad-tech industries, Nino is truly a force to be reckoned with.
Nino Reyes currently holds prestigious positions in two of the world’s most renowned organizations. As a marketer at Lincoln Center for the Performing Arts, the largest performing arts center globally, she handles a diverse array of marketing campaigns that reach an international audience. Additionally, she is a Media Operator for the Walt Disney Company, where she oversees programming within ESPN+ and Star+. Her dual roles are a testament to her versatility and expertise in both marketing and media operations.
Her career is marked by collaborations with several influential organizations, including BET, The NAACP, MediaCom, Universal McCann, American Express, No7 Beauty, and MusicXclusives. Each role has contributed to her multifaceted skill set. Working with BET and The NAACP, serving as a press ambassador, has allowed her to engage in significant cultural and social narratives, while her stint at MusicXclusives honed her digital marketing and music journalism skills.
As a journalist and as a press ambassador, Nino has had the privilege of working amongst numerous high-profile artists and socialites. Her impressive roster includes Pop Smoke, Casanova 2x, Vic Mensa, Trevor Jackson, NLE Choppa, Melii, Patientce Foster, and Radio Big Mack, amongst others. These interactions have not only enriched her career but also provided these artists a platform to share their unique stories, art and perspectives. Her work has been featured in national platforms such as Bleu Magazine and StationHead, solidifying her status as a reputable journalist.
Nino’s oratory skills have further amplified her influence. She recently showcased her adept moderation abilities as the host of the African-American Chamber of Commerce’s prestigious ‘Business Across the Tri-State’ event, held at the Wells Fargo Center in Philadelphia. Leading a panel of esteemed state representatives, Nino facilitated insightful discussions on vital topics such as business and entrepreneurship, leaving a lasting impression on attendees with her eloquence and expertise.
Her contributions to the Black Women in Media Conference (BWIM) in New York have also been noteworthy. As a panelist, she shared her journey and insights with other women in the industry, extending beyond traditional discussions to lead an enlightening Journalism masterclass. Her dedication to mentorship is evident in her involvement with the Black Girls in Media community organization, where she led a comprehensive class on Journalism and Media, shaping the next generation of media professionals.
Nino’s commitment to empowering women in business is further highlighted by her role as Moderator at the impactful ‘Women’s Business Conference’ hosted by Women in the Black in New York. Her ability to engage and inspire women entrepreneurs underscored the importance of diversity and inclusion within professional spheres, further solidifying her reputation as a respected leader and advocate.
When asked about what drives her to excel in these diverse areas, Nino emphasized the power of storytelling and its impact on people’s lives. “Whether it’s through journalism, marketing, or public speaking, my goal is to connect with people, share meaningful stories, and inspire others to pursue their passions,” she shared. Her passion for creating positive change and serving as a role model, especially for young women of color aspiring to enter the media industry, is evident in all her endeavors.
Nino Reyes journey is a remarkable blend of journalism, marketing, and public speaking. Her hard work, dedication, and passion for storytelling have paved the way for her continued success and influence. As she continues to make waves in the media world, Nino proves that with determination and a commitment to excellence, anything is possible. Her story serves as an inspiration to many and her impact on the industry is undeniable.
