Published on December 15th, 2024 | by Hazey Taughtme

Future Partners with Grand Marnier® to Remix Legacies

Future, the Grammy-winning innovator who revolutionized trap music, is bringing his bold, boundary-pushing spirit to a new stage. In a first-of-its-kind partnership, Future has teamed up with Grand Marnier® for the “Remix Your Legacy, Make It Grand” campaign. Together, they’re inspiring fans to rewrite the rules and redefine what it means to leave a legacy.

Rewriting the Rules: Future Meets Grand Marnier

Known for blending unexpected elements in his music, Future’s collaboration with Grand Marnier is a natural fit. The brand, famous for its blend of cognac and orange liqueur, mirrors Future’s ethos of innovation and tradition. “As a fan of this iconic brand, it’s an honor to partner with Grand Marnier,” says Future. “Like my music, Grand Marnier embodies craftsmanship and boldness.

This campaign is about inspiring people to flip the script and remix their legacies—just like I’ve done in my career.”

Exclusive Events and Grand Experiences

To launch this partnership, Grand Marnier and Future are hosting exclusive Grand Margarita tasting events in NYC, Houston, and Atlanta from December through early 2025. These events, designed for fans 21 and older, will highlight signature cocktails like the Grand Margarita and celebrate Future’s iconic career.

Attendees can also grab limited-edition Dirty Sprite 2 vinyls in honor of the album’s 10th anniversary. But the experience doesn’t stop there—fans can remix their own Grand Margarita recipe, share it on Instagram, and enter to win one of three vinyls signed by Future himself.

Future’s Legacy: Innovating Culture

Future’s influence goes beyond music. From pioneering the use of melodies in trap to collaborating across genres, he’s redefined what it means to leave a mark on culture. His collaboration with Grand Marnier aligns with the brand’s ethos of blending unexpected elements to create something extraordinary.

“Partnering with Future for ‘Remix Your Legacy, Make It Grand’ is a celebration of creativity and unconventionality,” says Andrea Sengara, VP of Marketing at Campari America. “This collaboration honors tradition while inspiring a new generation to boldly redefine their legacies.”

How to Join the Movement

Fans can follow @GrandMarnierUSA on Instagram to stay updated on tasting events, contests, and more. The “Remix Your Legacy, Make It Grand” campaign is just getting started, with plans to celebrate legendary milestones and bold achievements well into 2025.

Whether you’re remixing a Grand Margarita at home or vibing to Future’s hits, remember to enjoy responsibly.

Find more details at Grand Marnier’s website or on Instagram @GrandMarnierUSA.

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Tags: brand partnerships, Cognac, Dirty Sprite 2, Future, Grand Marnier, Hip Hop culture, Remix Your Legacy

About the Author

Hazey Taughtme Hazey Taughtme is the founder of HAZE ENT., an entertainment & cannabis marketing agency in the US. He curated and launched BLACK CANNABIS MAGAZINE in 2021, garnering global media coverage with mainstream publications. His clients have been seen on Forbes, BBC, Deadline, Hot97, Drink Champs, Vlad TV, The Source, AllHipHop and Sway in the AM. Today, Hazey is considered a mover and shaker in the world of cannabis and merges “entertainment” and “cannabis” brands in his Brand activations for the likes of MJBizcon, The Game, and Offset. He’s been mentioned by Adweek for cannabis marketing. Convinced that legal marijuana can change the economic trajectory for people of color globally is why Hazey works so tirelessly on the massive opportunities that the cannabis industry offers.