DELEÓN Tequila Elevates Emerging DJs with the Opening Acts Pledge

DELEÓN Tequila is amplifying the voices of emerging DJs with its Opening Acts Pledge, a groundbreaking initiative offering mentorship, industry exposure, and studio access to over 1,000 rising talents. With 500 hours of premium studio time and exclusive collaborations, DELEÓN is ensuring the next wave of DJs gets the support they need to thrive. One standout performer will seize a lifetime opportunity—spinning live on the BET Awards 2025 red carpet, where industry power players and tastemakers will be watching.

Ari Anderman, Brand Director of DELEÓN Tequila, emphasized the company’s dedication to uplifting creatives. “DELEÓN Tequila is about boldness, whether in craftsmanship, creativity, or culture. With the DELEÓN Tequila Opening Acts Pledge, we’re not just supporting rising DJs, we’re offering them the tools, access, and platforms to take their sound further. Music is a powerful force that brings people together, and we’re proud to invest in the next generation of talent.

A Nationwide Movement for DJs

DELEÓN is teaming up with Link Up, a community-driven music collective founded by renowned DJ Andre Power, to expand the movement. The initiative has already kicked off in Houston, with Atlanta, Philadelphia, and Los Angeles as the next stops. Each event showcases local DJs in front of new audiences, offering them a space to refine their craft while receiving direct mentorship from Power.

“As a DJ, you’re not just playing tracks, you’re creating an experience and bringing people together,” said Andre Power, Founder of Link Up. “Link Up is about giving rising DJs that shot and putting them in spaces where they can showcase their talent, connect with new crowds, and grow their careers. I’m excited to partner with DELEÓN to go to new cities and create real opportunities for the next generation of bold creatives to rise.”

Industry Access and Studio Support

In collaboration with UnitedMasters, DELEÓN is offering 1,000 SELECT-tier subscriptions, which will provide DJs with exclusive music distribution access, brand-building tools, and direct industry connections. Additionally, selected DJs will benefit from 500 hours of premium studio time in Los Angeles and New York City, gaining hands-on guidance from industry veterans to perfect their craft.

DELEÓN’s commitment to pushing creative boundaries isn’t limited to music. The brand continues to redefine luxury tequila, blending traditional craftsmanship with innovative aging techniques. Just as its tequila transcends expectations, Bold Spirits Rise is about empowering bold voices in music to own their sound and make an impact.

 The Ultimate DJ Opportunity

DJs aged 25 and older can enter the contest through April 14 for the chance to perform on the BET Awards red carpet on June 9. The winner will also be featured in an exclusive content shoot on May 12, gaining additional visibility and industry recognition.

No Purchase Necessary: Visit the official contest page for more details and entry information.

Fans 21+ can celebrate bold creativity at home with the DELEÓN 75, a smooth and vibrant cocktail featuring DELEÓN Reposado tequila, agave syrup, fresh lemon juice, and sparkling wine—perfectly embodying the spirit of the brand’s commitment to artistry and innovation.

DELEÓN 75
Ingredients:

• 1 oz DELEÓN Reposado
• .5 oz Agave Syrup
• .5 oz Fresh Lemon Juice
• 1.5 oz Sparkling Wine

Garnish: Mint & Lemon Slice
Glass: Coup Glass
Preparation: Add all ingredients into a coup glass. Gently stir and garnish.

Follow @DeleonTequila on Instagram to join the conversation and witness the rise of the next generation of DJ talent.