Ralph McDaniels: 40 Years of Video Music Box – The Longest Running Music Video Show

In this Hype Live Session, we celebrate a true pioneer in music, culture, and television. For 40 years, Ralph McDaniels has been the visionary founder and curator of Video Music Box, the longest running music video show that shaped Hip Hop before it had a home on mainstream television. From the golden era of rap to the rise of streetwear fashion, Ralph didn’t just document the culture—he helped create it.

He directed classic videos for Color Me Badd, Nas, Wu-Tang Clan, Bell Biv DeVoe, and countless others. He put the spotlight on FUBU, Walker Wear, and DADA before they were household names, giving them a platform through his legendary fashion shows. Supermodels like Tyson Beckford and industry giants like Hype Williams, Bobby Yan, and Benny Boom all got their game from Ralph. He even co-produced the cult classic film “Juice“, helping bring Tupac’s iconic performance to life.

And when Hip Hop legends were being silenced—when N.W.A. couldn’t get airplay and 2 Live Crew was banned from stages and courtrooms—Ralph stood by them, making sure their voices were heard.

But beyond the cameras and the culture, Ralph McDaniels is a family man, a mentor, and now—an author, bringing his story to a new generation through his children’s book, “Roscoe Learns about Video Music Box.”

And if you think his impact stops at music, wait until you hear this: When his car was stolen, it was returned with no problem—a sign of just how many lives he’s touched across the globe. THIS is a one-of-a-kind story in my lifetime and I’m not going to mess it up trying to write it out…check out the full exclusive conversation below!

Keep up with the exciting world of Video Music Box and Ralph McDaniels on Instagram @videomusicbox which airs on NYCTV Ch.25/22 Sat.12 midnight  / Thursday late night 2:30am

You can also take our custom feed straight to the Video Music Box IG below!!!