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Why the Wealthy Invest in Multifamily Real Estate – And How Anyone Can Start

The Wealthiest investors build their fortunes in multifamily real estate

For decades, the wealthiest investors have quietly been building their fortunes in multifamily real estate. While stocks, crypto, and other asset classes get more media attention, some of the largest investors, hedge funds, and family offices continue to pour billions into apartment buildings and multifamily communities.

Why? Because multifamily real estate has consistently been one of the safest, most profitable, and recession-resistant investments available.

Rod Khleif, a best-selling author, host of one of the top real estate investing podcasts, and a long-time real estate investing coach, explains why multifamily investing has long been a wealth-building vehicle for the rich—and why anyone with the right strategy can get started today.

Rod Khleif speaking at the Multifamily Bootcamp real estate investing seminar
Rod Khleif speaking at the Multifamily Bootcamp real estate investing seminar

What is Multifamily Real Estate? 

Multifamily refers to any real estate housing that has more than one unit. Most families purchase a single house, and that is referred to as single-family. 

Why the Wealthy Choose Multifamily Real Estate

Wealthy people know that the most important assets are the ones that work long-term. Multifamily real estate provides a unique combination of cash flow, tax benefits, appreciation, and risk protection that other investments struggle to match.

Consistent Cash Flow

Unlike stocks, which rely on market performance, multifamily properties generate a steady monthly income through rental payments from tenants. Investors benefit from continuous cash flow that continues regardless of stock market fluctuations.

Multifamily apartment buildings
Multifamily apartment buildings

Massive Tax Advantages

The wealthy understand how to use tax benefits to increase their returns and reduce their tax burdens. Multifamily investors can take advantage of depreciation, 1031 exchanges, and cost segregation to keep more of their earnings.

Appreciation & Equity Growth

Over time, real estate goes up in value. Unlike stocks that can experience sudden crashes, multifamily properties steadily increase in worth while tenants pay down the mortgage—creating long-term wealth.

Inflation Protection

Inflation erodes the value of cash, but real estate investors profit as rents and property values increase with inflation. Multifamily assets provide one of the strongest protections against economic downturns.

Recession Resilience

People always need a place to live, even during recessions. While luxury assets and speculative investments lose value in difficult times, rental housing demand remains strong, making multifamily real estate one of the safest asset classes in any market cycle.

How Anyone Can Start Investing in Multifamily—Even Without Millions

Young kids attending the Multifamily Bootcamp
Young kids attending the Multifamily Bootcamp

Many people assume that multifamily real estate is only for the ultra-wealthy, but Khleif teaches his students that anyone can get started with the right approach.

1. Leverage Creative Financing & Partnerships

You don’t need millions in the bank to invest in multifamily real estate. Many investors start by raising capital from private lenders, structuring joint ventures, or utilizing seller financing to close deals without using their own money.

“Multifamily investing is a team sport,” says Khleif. “If you find the right deal, there are always investors willing to partner with you. It’s about building relationships and understanding how to structure creative financing.”

2. Start with Smaller Multifamily Properties

A duplex or triplex with a “For Sale” sign in front of it.
A duplex or triplex with a “For Sale” sign in front of it.

First-time investors don’t need to jump into 100-unit apartment complexes on their first deal. Many start with small multifamily properties (duplexes, triplexes, or fourplexes), which can be easier to finance and manage while still offering strong cash flow and appreciation potential.

3. Get Educated & Take Action

Couple holding up Rod Khleif’s book, How to Create Lifetime Cashflow Through Multifamily Properties.
Couple holding up Rod Khleif’s book, How to Create Lifetime Cashflow Through Multifamily Properties.

The most important step in breaking into multifamily investing is gaining the right knowledge and surrounding yourself with experienced investors. Khleif encourages new investors to:

  • Learn how to analyze and underwrite deals
  • Network with brokers, lenders, and real estate professionals
  • Join mentorship programs or attend real estate investment events
  • Take action by making offers and learning through experience

“Most people never get started because they’re afraid of what they don’t know,” says Khleif. “But when you educate yourself and take that first step, you realize that multifamily real estate isn’t just for the wealthy—it’s accessible to anyone willing to learn and take action.”

The Bottom Line: The Wealthy Invest in Multifamily—Now You Can Too

Rod Khleif on stage at the Multifamily Bootcamp, engaging with an audience
Rod Khleif on stage at the Multifamily Bootcamp, engaging with an audience

The wealthiest investors continue to build their fortunes through multifamily real estate because it offers cash flow, appreciation, tax advantages, and inflation protection—all in one asset class.

The good news? You don’t need to be a millionaire to start.

With the right education, networking, and strategic financing, anyone can break into multifamily real estate and start building long-term wealth.

Want to learn how to get started? Tune into Rod Khleif’s top-rated real estate podcast, read his best-selling book, or join his mentorship program to take the first step toward financial freedom through multifamily investing.

Visit RodKhleif.com to learn more.



Dr. Jerry Doby

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. Recipient of The President's Lifetime Achievement Award. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK. Connect with Dr. Doby across social media @jerrydoby_

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