CMG Unveils Rodeo Nights at ZENYARA Estate During Stagecoach
Exclusive late-night country-western series kicks off April 25 at Coachella estate
Programming & Artists
Global experiential agency leader Corso Marketing Group (CMG) returns to the exclusive ZENYARA® Estate with Rodeo Nights, its country-western inspired late-night series timed to the Stagecoach Music Festival weekend. The three-night slate (April 25–27) follows the April 11–20 Desert Nights run and opens Friday with Diplo, who’ll follow his HonkeyTonk set alongside surprise guests. Saturday’s lineup features Jelly Roll after his main-stage headliner, Nelly, and Marshmello, while Sunday closes with Sofi Tukker and Midland.
Sponsors & Hospitality
Patrón El Alto returns with signature spicy margaritas and VIP bottle service. Habit Burger serves its classic creations, Red Bull fuels energy, and BODYARMOR Flash I.V. offers on-site hydration. Saturday’s GoodNight Nashville party adds Bud Light keg walls, Tito’s Handmade Vodka cocktails, and Pendleton Whisky at the sunken bar. Reebok presents a rodeo-inspired sneaker photo moment, and Outcast brings its Heartbreak Hotel pop-up.
Venue & Legacy
Since its Coachella Valley debut in 2018, ZENYARA® has earned acclaim as the region’s premier 70-acre luxury estate. Sporting a white-sand beach, infinity pool, guest casitas, and courts for golf, ATV, tennis, and more, the venue has become an elite off-site destination for artists, influencers, and nightlife aficionados.
Partnerships & Technology
CMG’s longstanding collaboration with festival programmer Framework and hospitality leaders Tao Group returns for a seventh year, with exclusive member access by Dorsia. At the event, Dorsia will unveil Gatekeeper, its new B2B guest-list management app tailored to luxury experiences.
“At CMG, we greatly value our two-decade strategic partnership with Goldenvoice/AEG, which elevates festival experiences and guest expectations,” said CMG Founder and CEO David Corso.
