CMG’s Highly Coveted RODEO NIGHTS Series at ZENYARA Rocks Over Stagecoach Festival Weekend 2025
Globally In-Demand Artists Performed at The Highly Anticipated Series With Access by DORSIA, In Partnership With Framework and Tao Group Hospitality, April 25-27, 2025, as CMG Brought Western Vibes To ZENYARA Luxury Estate
The RODEO NIGHTS series kept the energy high on Sunday, April 27, 2025, with a powerhouse lineup featuring SOFI TUKKER, MIDLAND, & NITE HAWK, delivering an unforgettable night of country, rock,, and dance fusion. RODEO NIGHTS, CMG’s inaugural country western-inspired music series, took place for its second night during Stagecoach Music Festival weekend as the ZENYARA® series’ third installment, held April 25-27, 2025. The impressive venue was flooded with a sea of cowboy hats and chic western attire, with exclusive guest list access by DORSIA.
Talent that attended RODEO NIGHTS at ZENYARA on Sunday, April 27th included Brendan Skenlar (1923, It ends with us), supermodel Alessandra Ambrosio with Buck Palmer, Lance Bass with husband, artist Michael Turchin, Jesse T. Usher, Steven Kelly, Lamonica Garrett, Chanel West Coast and Dom Fenison, Shanina Shaik, Sommer Ray, Zay Wilson, NBA player Devin Booker, Vas Morgan, Zander Hodgson, Troy Pescera, country singer Tyler Rich with wife, actress Sabina Gadecki, KJ Smeby, Natalie Alyn Lind and Kai Caster (Yellowstone), Tayy Lavie, Natasha Niebowski, Chris Theo, Chloe Veitch, Marco DelVecchio, Jason Tartick, Tyler Cameron, Tate Madden, Cameron Dicker, music artist Mitchy Collins, Mark Estes, Mark and Jonnie Houston, Zay Collins, Mackenzie Dipman, Jordan Rambis, Olivia Alboher, Mason Coutinho, Julez Coutinho, La Demi, Eustace “Blue” Montgomery, Hannah Palmer, Cena Barhaghi, Marco Delvecchio, Jermaine Mitchell, Isabella Duffy, Evie Mare, Yasmine Minovski, Chef Jonah Johnson, The Nelk Boys, Chase Manhattan, Kendall Washington, and Casey Boonstra, among many others.
On Saturday, April 26th, the RODEO NIGHTS continued Night 2 with JELLY ROLL’s Goodnight Nashville sets and live performances by MARSHMELLO, NELLY and JELLY ROLL featuring SHABOOZEY.
Talent who attended RODEO NIGHTS’s Goodnight Nashville party at ZENYARA on Saturday, April 26th with access by Dorsia on Saturday, April 26th included Devin Booker, Tom Sandoval, Rachel Zoe, Scheana Shay, Johnny Bananas, Chanel West Coast, Josephine Skriver, Natalie Alyn Lind, Lance Bass,, Jessica Serfaty, Sab Zada, Denzel Dion, Alexander DeLeon, Patrick Ta, Dom Fenison, Victoria Lee Robinson, Zaki Bright, Kai Caster, Blue, Bryan Greenberg, Charity Lawson, Mitchy Collins, Elizabeth Vargas, Olivia Alboher, Hallie Batchelder, Christine Doan, Kelsie Jean Smeby, Kayla Fitz, Brock Davies, Brock O’Hurn, Jermaine Mitchell, Jordan J. Qsar, Jerome Parker, Coutino Brothers, Peterson Twins, Jess Murphy, Rachel Nance, Jonnie Houston, Grayden Cutler, and Nella.
Global experiential agency leader Corso Marketing Group, CMG, returned to the exclusive ZENYARA® Estate, continuing its elevated festival programming alongside 2025 production partner Framework, Dorsia providing exclusive membership access, and hospitality partner Tao Group Hospitality. The event also featured premium brand alignments with PATRÓN EL ALTO, Rivian, Outcast, BODYARMOR Flash I.V., Tito’s Handmade Vodka, Pendleton Whisky, Bud Light, NUTRL, Reebok, Habit Burger and Red Bull.
To kick the weekend off on Friday April 25th, the RODEO NIGHTS celebrated the music festival with a high-energy, country inspired set by DIPLO, with special guests including SIERRA FERREL, VAVO, and TOO $HORT, who was also celebrating his birthday, and world debuted his new Johnny Cash single at the party.
Talent that attended RODEO NIGHTS at ZENYARA on Friday, April 25th included DIPLO, Sierra Ferrel, Vavo, Too $hort, and Talon who all performed over the evening, with guests Devin Booker, Alex Cooper, Hallie Batcheldor, Faze Banks, Brock O’Hurn, Josie Canseco, Jason Oppenheim, Brett Oppenheim, Chanel West Coast, Dom Fenison, Jesse Metcalfe, Hannah Goodwin, Dylan Barbour, Danielle Bernstein, Lindsay Brewer, Denzel Dion, Mitchy Collins, The Coutinho Brothers, Michelle Kennelly, Sydney Thomas, Jonah Johnson, Judah Johnson, Jennifer Terry, Grayson Cutler, Peterson Twins, Madi Teevus, Vas Morgan, Ashley Roberts, Lauren Gibson, Courtney Gibson, Vik White, Saxon Sharbino, Brighton Sharbino, Oana Gregory, Liberty Netuschil, Emmy winning producer Britt Cherry Agnew, Kayla Fitzgerald, Eustace “Blue” Montgomery, and Alana Springsteen, among others.
Highly sought after artists who had graced the Stagecoach festival stages earlier in the day continued to excite festival-goers at the exclusive late-night series. It kicked off on Friday, April 25th with a featured set by DIPLO following his HonkeyTonk festival series. Surprise guests included pop-ups by Too $hort, who celebrated his birthday and debuted a sneak peak of his new Johnny Cash song, alongside Sierra Ferrell and Vavo. Saturday, April 26th featured a packed night of high energy with Jelly Roll, following his mainstage headlining set, Nelly, Shaboozey and Marshmello. Sunday closed out with dynamic DJ and performance artist duo Sofi Tukker and Midland.
PATRÓN EL ALTO returned to offer delicious signature cocktails such as their spicy margarita upon entry, and top tier bottle service at VIP tables. Habit Burger once again kept weekend partygoers fed with their mouth-watering burger creations. Red Bull kept guests energized, and BODYARMOR Flash I.V. kept guests hydrated. Saturday night for Jelly Roll’s GoodNight Nashville party, BUD LIGHT hosted a keg wall, Tito’s Handmade Vodka served signature cocktails and boot charms, Pendleton Whisky took over ZENYARA’s signature sunken bar for a whiskey bar, and NUTRL offered a modular bar. Reebok engaged partygoers in an immersive rodeo-inspired sneaker photo moment, while Outcast brought back their Heartbreak Hotel fashion pop-up beachside, Rivian showcased its innovative truck models at Zenyara Desert Nights, bringing cutting-edge technology and WiFi connectivity to the desert landscape. From providing recharge stations to fun beachside snacks, party attendees interacted with Rivian’s R1T and R1S all night.
Photos by Jose Sosa for CMG
