Concious Lyricist BEEWARE Weighs in on “The Black Seed”

Crafting resonant Hip Hop soul infused with conscious lyricism and impactful messaging is no easy feat—but BEEWARE makes it look effortless. Hailing from Chicago, a city renowned for its Hip Hop legends, this decades-tenured rap artist is emerging from a long hiatus to share his confident voice with the world. In both life and music, he gravitates toward the positive—unafraid to stand up for the overlooked and underappreciated. His deep drive to illuminate the world shines through meditative, intellectual tracks that boldly tackle culturally conscious themes saturated with a refreshing burst of optimism. Believing that “love expands and hate contracts,” BEEWARE is a revolutionary voice of empowerment, speaking for the voiceless and ensuring their stories and histories are heard. With a long-awaited new project on the horizon, he pours his true personal and artistic identity into one top-notch album—proving that positivity not only attracts positivity but also has the special power to spark joy and healing in the communities that need it most.

The leading track from his upcoming album “After Carbon”, “The Black Seed,” produced by Chicago native Tye Hill, is an exquisite fusion of hip-hop and soul—reflecting a cultural shift toward positivity, hope, and new beginnings in both Black culture and Hip Hop. As with every track, BEEWARE’s lyricism is cerebral, each word precisely penned, while his boom-bap frequency envelops the song in an atmosphere of prosperity and conviction. Over a mesmerizing shuffling beat and angelic backing vocals—BEEWARE delivers his bars with the steadiness and sincerity of a proud leader. In a world overwhelmed by negativity and anger, BEEWARE stands as a beacon of light, fearlessly reminding his community of their tenacity, beauty, and unshakable resolve—throughout history, in the present, and into the future. His compelling voice represents a larger movement—one dedicated to uplifting others and overcoming obstacles as a united force.

Filming in part around DuSable Black History Museum in his hometown of Chicago—the “The Black Seed” visual, directed by Pugz Atoms, adds an extra layer of depth to BEEWARE’s profound words. His presence is both commanding and soothing as he delivers his message from the top of the steps with the weight of history behind him. There’s something quite moving about seeing voices like BEEWARE’s continue the legacy of those who came before on-screen. It’s a poignant reminder that just one voice can ignite meaningful change. The black-and-white visuals add a touch of dramatic, cinematic flair—amplifying the track’s momentous tone. But it’s the nods to history and culture—quotes, books, and pictures—that drive the message home. It paints a clear picture of BEEWARE’s story—what he believes, where he came from, and where he’s headed—all wrapped up in a powerful call to artistic freedom, urban survival, and regal worth.

What role does optimism play in your artistry? Why is it important for you to spread hope and positivity in your music?

 A major role, approaching life with the feeling that everything is for the best, allows room for a lot of joy to appear in your life. It is the only way for me. Society is boiling, and I’m writing to put these fires out, I’m a positive person, so I express my art from that place.

Can you talk about any challenges or breakthroughs you had while crafting the sound of “The Black Seed?” Did you always have a clear vision for the track?

I’d say yes, once I really sat with the music, it spoke of strength to me.

What encouraged you to work with Tye Hill on this project? What was your collaboration process like?

Tye is an ILL producer, he’s light-years ahead musically, so I knew when life aligned, we’d link and make great music. We know many of the same people, so it’s like making music with family.

Was it especially impactful for you to sing outside of the DuSable Black History Museum in your hometown of Chicago for the “The Black Seed” music video?

I owe that scene to the director Pugz Atoms. That was his vision.

Tell us a little bit about the cinematic style of the music video. Why did you choose to present the visuals in black and white?

The Film Noir films scream emotion, I wanted to set a deep tone visually because I felt the subject matter was on the heavier side.

In what ways does “The Black Seed” reflect a cultural shift in Black culture and Hip Hop?

Black culture has begun to move away from the darker side of life, people are focusing more on mental and spiritual growth.  Evolution. Black Seed speaks to that evolved energy, that knowing, I can do anything to the highest level, no matter the deterrence or obstacle.

Resilience is a big part of your personal and musical identity—do you hope to inspire resilience in others with your music?

Absolutely, I want people to always shine their brightest, man, woman, and child. If I can offer a good word here and there. I feel good.

Are there any elements of “The Black Seed” that you plan to expand upon in future projects?

The Black Seed is the first single from my upcoming album titled, “After Carbon”. It’s the first seed planted, the one that previews some of the directions my music is flowing.