EAP Allows Customers to Buy Cheaper Fruits and Vegetables Directly from the Farmer

Europa Agricult Product (EAP) is changing the game when it comes to the agricultural market. The company boasts cheaper, fresher, and higher quality fruits and vegetables, which allows customers to buy fruit online directly from the farmers. To boot, EAP makes sure to maintain fair and stable prices for farmers, which is a rarity in the agriculture sector. While supermarkets have middlemen, EAP avoids that and offers a transparent and ethical business model.

EAP has four pillars of success. The first consists of lower prices than supermarkets with direct home delivery. The second hinges on fair, profitable, and stable prices for farmers. And the third maintains maximum freshness and quality while the fourth guarantees that products are 100% Spanish/European origin. 

Creating a Unique Logo

Any company that aims to shake up an industry needs a logo as unique as the brand’s vision. EAP’s logo was designed to resemble the European flag. However, the company name appears where the stars would normally go. Despite the patent having a 2% chance of success, EAP took that challenge head-on and won.

The logo design was incredibly important to EAP, as the goal behind it was to get supermarkets to use their identification system to label European-grown produce. Supermarkets’ refusal to comply during years of pressure allowed EAP to become their competition. The need for transparency fueled EAP’s mission, and supermarkets’ refusal to play ball empowered the company to achieve it on their own. 

That gap in the market led to the creation of EAP. It also helped that the founders have a deep knowledge of both farmers’ and consumers’ needs; one of those needs being the ability to direct purchase from farmers.

Direct Purchase from the Farmer: The Rapid Growth and Challenges EAP Faces

It didn’t take long for EAP to become serious competition for supermarkets, with its focus on low prices and transparency for buying European-grown produce. Yet the rise to success certainly wasn’t without its challenges. On top of the company having to fight for its logo, scaling effectively has been a hurdle.

Despite only existing for five years, EAP has already been featured on Cuatro, La 1, Antena 3, El Español newspaper, and Spanish national radio.

On the challenges and obstacles the company has faced, they remarked on how quickly EAP has grown and noted the struggle of “keeping calm so as not to die of success.”

Looking to Buy Vegetables Directly from the Farmer? Try EAP

Given EAP’s mission to provide support to the Spanish countryside while offering fair prices to farmers, the future looks bright for the company. The founders hope to become the number one online platform for direct farmer-to-consumer sales in Europe, all while disrupting supermarket control over agriculture.

This way, customers can buy fruits and vegetables directly from the farmer online. EAP hopes to revolutionize the sector, taking market share from supermarkets that are the main culprits of the hardships experienced by European farmers.

Massive businesses always seem to make things difficult for small businesses, like farmers. EAP is giving a voice to those impacted by the shifty policies of large supermarkets and allowing customers to buy directly from the farmer. Between advocacy and pricing, it’s no wonder EAP is such a success.

*Images sourced from Europa Agricult Product