Multi-Hypenate Ian Ward on “You Can Do Better”
The American Idol "Golden Ticket" winner is on the move once again with new pop single
Ian Ward is a powerhouse of creative momentum—a multifaceted artist whose talents span singing, songwriting, acting, and creative direction. One of music’s most compelling original voices, Ian has been immersed in the entertainment industry since childhood, landing theatrical roles in New York and Los Angeles at just 8 years old. After studying at the University of Miami and Berklee College of Music, he performed worldwide—on Broadway, in international tours, and even on the high seas.
His natural charisma, authenticity, and skill set him apart from typical pop musicians. He has earned critical acclaim for his “powerful belt and soulful voice,” as noted by Entertainment Weekly and other renowned outlets. Effortlessly weaving genres—from classic rock to stripped-back acoustic ballads—his music is both conscious and universally resonant. Each song tells a vivid story drawn from his real-life experiences, evoking a strong sense of time and place while exploring themes of love, hope, and transformation.
As he continues to evolve creatively, his star power is emerging. He impressed the judges in his audition for Season 23 of American Idol this March, securing a coveted “Golden Ticket” to Hollywood—a promising step on his journey to widespread recognition.
“Being on American Idol this season is a huge moment for me,” says Ian. “It’s taught me a lot about perseverance and being brave enough to put my dreams out there.”
With an irresistibly groovy melody channeling a distinct 60s/70s pop-rock sound, “You Can Do Better” captures the tension between the life people aspire to and the reality they settle for. Drawing from a personal place, Ian steps in as both a guide and a motivator, challenging those who have lost their way on their “search for their destiny” to light a true fire in their heart and take action. “I’ve had times in my life where I’ve felt stuck,” admits Ian. “The song is all about realizing that spark inside you, the part that tells you to keep going, even when it feels like things aren’t clicking.”
His powerhouse, soulful vocals are both commanding and sincere, delivering a surge of energy alongside a poignant reminder: we can’t change anything “just with words.” Instead, true change comes through action—in our careers, relationships, and beyond. “You can always level up,” he says. “There’s always room to be better, to do better, and to be more aligned with who you are.” Underneath, Ian’s reflections on his artistic growth fuel the track’s hopeful message. “The heart of this song is about showing up for yourself, doing the work, and trusting that every little step counts,” he says. “Playing a showcase at SXSW last month was a chance to share my music with so many amazing people, and it felt like a sign that no matter where you start, there’s always room to push further, reach higher, and aim for something greater.”
In another stellar collaboration with Mutual Street Entertainment, the music video for “You Can Do Better” amplifies the song’s vibrancy and urgency. As the protagonist mindlessly flips through TV channels, she stumbles upon Ian and is instantly captivated. He transports her into a world of light and color, playfully urging her to get up and take charge of her life. This striking visual packs a powerful punch, instilling the belief that everyone has the power to do better if they put their mind to it. Ian leads the way, cutting through life’s obstacles with an infectious energy. He pushes audiences to “turn off the TV” and chase what truly matters—a message that feels more relevant now than ever. Following the breathtaking “One Shot” music video, it offers a new exciting glimpse into his highly anticipated EP—a collection of anthems celebrating self-belief, perseverance, and the courage to dream big.
“To anyone who’s ever felt like they could do more, be more, or love more: You absolutely can—” he says, “the best is yet to come.”
How has your early start in the entertainment industry shaped who you are as an artist today?
Starting young gave me a thick skin and a strong sense of purpose early on. I was exposed to the grind, the rejection, and the hustle before I really knew what it all meant, and that taught me resilience. It also helped me find my voice early—both literally and creatively. I learned how to stand my ground, stay authentic, and treat the art like a lifelong journey rather than a quick win.
Where do you usually begin when you write a song? Where did you begin with “You Can Do Better?”
It usually starts with a feeling. Sometimes it’s a melody that won’t leave me alone, other times it’s a single line that hits hard. With “You Can Do Better,” it began with a conversation—just reflecting on cycles we fall into and the difference between saying you want better and actually doing something about it. That sparked the whole vibe of the track.
What are the most rewarding and challenging aspects of being vulnerable in your music?
The most rewarding part is connection—when someone reaches out and says, “That song spoke to exactly what I’m going through.” The challenge is allowing myself to be that open, especially when you’re sharing parts of your story you’re still processing. But the reward always outweighs the fear.
At the heart of the track is your belief that change comes through action, not words—why is this an especially important message to share right now?
We’re in a time where everyone’s talking—on socials, in interviews, on platforms—but not enough people are doing. There’s a lot of performative stuff out there. I wanted this track to be a reminder that if you want something different, you have to move differently. Words alone won’t shift your reality.
How was it working with Mutual Street Entertainment on a second visual? What makes you work well as a team?
It’s always special working with Mutual Street, especially since I co-founded it with Rohit Sardana. Our whole vision is to create expressive art that connects people—visually and emotionally. For this video and the last, we worked with director Simon Kienetz Kincade, who really understands my creative language. With just me, Simon, and our actresses, we built something intimate but powerful. We trust each other’s instincts, and that makes all the difference.
What does the TV symbolism in the “You Can Do Better” music video represent for you?
The TV symbolizes the loop we get stuck in—the stories we tell ourselves, the distractions we let numb us, the cycles we replay. It’s a metaphor for being passive in our own lives. Breaking into the TV was my way of saying: we don’t have to keep watching the same story—we can change it.
How important is visual storytelling when presenting your music?
It’s essential. The visuals are an extension of the song—they bring the message to life in a whole new dimension. I’m very intentional about how the story unfolds visually, because it allows the audience to connect with the music on a deeper level. It’s where music meets memory.
Is there anything you learned about yourself while crafting this reflective song and music video?
Definitely. This project reminded me how powerful accountability is. I’ve grown a lot in owning my role in cycles I’ve wanted to break—personally and creatively. “You Can Do Better” started as a call-out, but ended up being a mirror. I walked away from this knowing I owe myself better, too.
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