Hype Style/Beauty

GOAT Taps Hip-Hop Icon Pusha T for Exclusive Archival Closet Sale

GOAT, the global destination for style past, present, and future, just leveled up—partnering with Grammy-nominated rap legend Pusha T to unveil a rare drop straight from his personal archive. Dubbed Keys Open Doors: The Archive of Pusha T, this exclusive collection brings together one-of-one menswear grails, footwear samples, and unforgettable gifts from fashion’s elite, all curated by the King Push himself.

As a continuation of his GREATEST cover alongside his brother Malice of Clipse, this GOAT-hosted sale is more than a closet cleanout—it’s a fashion time capsule tracing iconic moments from one of hip-hop’s most influential stylists. From high fashion to heritage sportswear, every piece tells a story from Pusha T’s journey at the intersection of music, luxury, and culture.

Think: a Dior Chiffre Rouge Ultramatte Chronograph watch gifted by Kim Jones during Paris Fashion Week. A sample pair of Pharrell x adidas Superstar 92 ‘Virginia’ sneakers. A Burberry Prorsum reversible jacket from a now-defunct label. And yes—the viral Prada bowling shirt hailed as “performance art” by The New Yorker. Whether worn on red carpets, world tours, or runway front rows, each item is drenched in cultural relevance.

“Curating this wardrobe has been as personal and intentional as making music,” said Pusha T. “Every item represents a moment, a mood, or a message. Fashion is storytelling—GOAT gets that.”

“Pusha’s archive is a masterclass in cultural luxury,” added Sen Sugano, Chief Brand Officer of GOAT Group. “This partnership reminds us how circular fashion connects eras, aesthetics, and influence.”

The collection drops exclusively on GOAT from Monday, May 19 to Friday, May 30th. Don’t miss the chance to own a piece of modern hip-hop and fashion history.

Jameelah "Just Jay" Wilkerson

Dr. Jameelah "Just Jay" Wilkerson is the award-winning founder of The Hype Magazine and a 2023 recipient of The President's Lifetime Achievement Award. A visionary author and media mogul, she amplifies global voices through storytelling, innovation, and authenticity.

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