Global recording artist G Herbo is flipping the script on music distribution and winning. The “Went Legit” rapper took an innovative, fan-driven approach and released his two most recent mixtapes, Welcome to Fazoland 2 and Greatest Rapper Alive, exclusively through his superfan “G Herbo” app, powered by MySeat Media, opting out of the traditional streaming-first rollout structure.
The groundbreaking strategy resulted in a staggering 13 million direct-to-fan streams and over 100,000 app downloads, catapulting it to #3 among all music apps, trailing only industry giants Spotify and YouTube. Now available on streaming services, both Greatest Rapper Alive and Welcome to Fazoland 2 peaked at #5 and #6, respectively, on Apple Music, while “Went Legit” landed in the Top 50 on the songs chart.
During a time when paid campaigns often overshadow genuine engagement, G Herbo’s success was 100% organic—built entirely on the strength of engaging with his superfans and using real data to drive real results.
“What G Herbo and his team are doing is the blueprint,” said Dave Cool, President of MySeat Media. “We’re witnessing a fundamental shift in how artists can directly engage, mobilize and monetize their superfans, without sacrificing success on the DSPs.”
“I’m grateful for how the app has been taking off. Shoutout to my fans for rocking with me so heavy these last few months,” said G Herbo. “As an independent artist, it’s major to have my own platform, own my data, and build with the people who support me. Every stream and every move matter. We’re just getting started.”
Through his MySeat-powered superfan app, G Herbo created a digital hub for his most loyal supporters, who pay a monthly subscription fee in exchange for exclusive content. Those superfans can also get rewarded with exclusive prizes, ranging from backstage passes to rare and autographed merch.
Going beyond subscription revenue, G Herbo has also tapped into MySeat Media’s in-app auction feature, generating additional revenue by auctioning off one-of-a-kind memorabilia, including a signed vinyl copy of his critically acclaimed album PTSD, and a pair of signed Nike Air Force 1’s affectionately renamed “GFazos” by his fans. The auctions sparked a frenzy within the app, with fans bidding for the chance to own a piece of hip-hop history.
As the music industry continues to evolve, G Herbo stands at the forefront of a new era—one where artists control their releases and connect directly with their core audience, setting a precedent for the future of music distribution. G Herbo isn’t just making music—he’s making history.
ABOUT G HERBO:
Platinum-selling rapper Herbert “G Herbo” Wright has endured a season of close calls and losing several of his closest friends to senseless gun violence in his native Chicago. All of this was channeled into his critically acclaimed double album, Survivor’s Remorse in 2022 which Rolling Stone called, “another potent look into his rattled, conflicted psyche that also doubles as a celebration of his 10-year run as one of the most enduring young rappers to come out of Chicago’s drill scene.” Following up from his 2023 mixtape, Strictly For My Fans 2, and earning Platinum and Gold plaques for Nardo Wick’s “Who Want Smoke” and his late friend Young Dolph’s “One Scale” that same year, Herbo aims to reach his full potential as an artist with his celebratory offering for the summertime, Big Swerv. The album is executive produced by longtime collaborators Southside and Big Oz. G Herbo’s four albums, PTSD, 25, Swervo, and his debut, Humble Beast, all reached the Billboard Top 200 albums chart.
ABOUT MYSEAT [THIRD PARTY APP PLATFORM]:
Based in Montreal and Miami, MySeat Media is a pioneering tech company that empowers artists and creators to launch their own branded mobile apps. These apps allow them to own their brand and data while engaging superfans through exclusive content, and personalized experiences. MySeat Media also provides advanced analytical tools, helping artists build deeper audience connections and unlock new revenue streams.
