“HELL’ YA” by VAYA VAYA is dropping, and it’s all about sacredness in music

A few artists in the music world today have not only served music lovers and listeners with their genuine tracks but have also ensured that they deliver music artistry that can stay in their minds and hearts for the longest time.

These artists ensure that they walk against the tides, not blindly following trends and not bending to what is today called the ‘fast-food’ music culture. In this, most, if not all, artists work toward gaining more validation from listeners and making their songs go viral on the internet. However, artists like VAYA VAYA believe in the opposite: not following conventionalities in music, but rather following one’s heart and serving audiences with genuine and authentic music that can stay with them forever.

VAYA VAYA’s determination to offer people tracks that can gradually make a home in their hearts has today led her to create something as amazing as “HELL’ YA,’ which has already been making a lot of noise for being unconventional yet engaging. It’s her prophetic new single that challenges the industry’s obsession with virality and reclaims sacredness in sound.

This is an era driven by algorithms and instant gratification. Still, amidst this, VAYA VAYA emerges as a sonic rebel with her latest release, HELL’ YA, which was released on Wednesday, June 25. The track is a defiant anthem, which is part rebellion and part resurrection, catalysed by faith and divine clarity. For her, music is not disposable; it is sacred. And, this time again, she is bringing spiritual grit to a world numbed by fast-food culture in music.

From her bold music artistry with ELUSIVE THUGS to creating her new track, HELL’ YA, she has been transcending bravado to deliver something deeper in music, like a spiritual reckoning. In an industry that prioritises streaming numbers and viral peaks, she dares to ask, “When did music lose its soul?” She also asks, “TIC TAC TOC. Still running against the clock?” pointing out the culture’s fixation on speed over sacredness and sanctity in music.

Speaking more about her new track, HELL’ YA, VAYA VAYA says that it is not an aggressive track; it is holy-charged. Hence, she has ensured that the rawness in her voice is present in the song, which also sounds righteous. With warrior-like conviction, she juxtaposes brutal truths and declares how angels are not always serene; they can be soldiers. It is not a mellow hymn, she says; it is a prophetic indictment set to pulse and act as a reminder for listeners that sacredness can roar as loud as defiance.

Unlike theory-crafted protest songs, HELL’ YA is poised to give audiences a music experience that they will cherish for years and not something they can easily forget, like a stipulated-time-based music trend. When asked about her inspiration for the song, she said it was a loved one, trapped, figuratively and literally, by corrosive forces. The lyrics of the track weren’t written in a studio alone; they were screamed from the heart of pain. Thus, it emerges as an unfiltered, uncommodified and raw spiritual verdict.

VAYA VAYA reminds her listeners that HELL’ YA is just one song from the 10-song album, along with gritty singles like BUMP IT! Her new project channels divine fury, prophetic perspective and playful wit. She is an artist driven by her mission to reclaim the soul in a shallow sea of content.

Her music creativity is built on spiritual discipline. Her intentional practices, daily rituals, and dedication to divine work in music have helped shape her life and music. She will be hitting stages again, most notably this fall at Toronto’s TRANZAC. With HELL’ YA, VAYA VAYA isn’t abandoning modern music but breathing its soul back into it.