.idk. & Cordae Salute Their Roots with Soulful New Single “Prince George”
Maryland multi-hyphenate .idk. collabor
Speaking about the new single, .idk. shares, “Cordae and I go way back to the DMV days when his name was Entandre. It’s been crazy to see how far we’ve come. This song was an effortless collaboration – and being from where we’re from, the video being shot in Rome is a full-circle moment.”
On the track, .idk.’s play-on-words calls to mind the braggadocio of today’s hip-hop as he ruminates on the importance of never forgetting where you came from. Each verse shines a light on two individuals trying to escape the cycle of poverty and crime: “‘Prince George’ is about the hustle it takes to make it out, and the different types of people who try to do so,” .idk. says. But more importantly, the song is a clear reminder that we shouldn’t be swayed by the harsh realities of the past, especially when the places we live influence how we view the world.
The accompanying music video, directed by .idk. and Jacob Parra-Mena, heightens the message. Spliced with black-and-white footage and set against the cinematic backdrop of Rome, Italy, it delivers a cinematic contrast to the song’s themes of striving, struggle, and resilience, capturing the cultural tension between aspiration and origin – Watch .
The release follows .idk.’s Top 50 Viral Charting hit “CLOVER” (feat. Joey Valence & Brae) and arrives on the heels of Cordae’s 2024 album Crossroads. It also arrives on the heels of .idk.’s 2025 tri-city tour, “The Imaginary Run” with Sector 202, which made landfall in L.A., DC, and NYC.
Stream “Prince George” and stay tuned for more.
WATCH HERE
ABOUT .idk.
.idk. has made a career out of problem-solving. Since emerging from PG County in 2015, the DMV artist has used a philosophical streak and musical craftsmanship to decode mysteries of the soul and society. Equal parts artist and professor (literally), .idk., born Jason Mills, is continuing a mission that began a long time ago. He was raised in a middle-class household, but an arrest for armed robbery made him the first person in his family to go to jail. As of seven years ago, he was the first to be a rap star. He unloaded his debut project, Sex, Drugs & Homework, in 2014. In 2017, .idk. solidified his knack for pairing trenchant street tales with accessible millennial musings with IWASVERYBAD. From there, .idk. only got more introspective. His major debut, Is He Real?, is a contemplation on the existence of God, while his follow-up LP, 2021’s USEE4YOURSELF, unpacks his own trauma as he arrives at new conclusions about his destiny. In 2022, he teamed up with electronic music icon Kaytranada for Simple, an effort that zeroed in on the intricacies of Black plight in his city. And after launching his music business program, No Label Academy, two years ago, now the program takes place annually at Harvard University where .idk. is joined by a roster of industry moguls to lead an educational curriculum about the ins and outs of the industry. As we see him today, .idk. is cultivating a climate for individuals to absorb the lessons he’s sharing on their own terms. He continued that tradition on F65, a sprawling meditation on materialism, love, and Black manhood. Then, he entered 2024 with renewed vigor and creativity, parlaying that momentum into his critically-acclaimed fifth studio album, BRAVADO INTiMO.
