How Solaire Resorts Has Become a World-Renowned Luxury Brand
In recent years, the Philippines has emerged as a major player in Asia’s booming gaming and hospitality sector. Fueled by strategic government regulation, robust tourism growth, and a rise in regional affluence, the country has cultivated a vibrant integrated resort industry. At the forefront of this evolution stands Solaire Resorts, a flagship property of Bloomberry Resorts Corporation, which has redefined luxury entertainment and hospitality in Southeast Asia.
From its beginnings as the first integrated resort in Manila’s Entertainment City to the recent launch of Solaire North, the brand has become synonymous with world-class experiences. With its expansion into digital through Solaire Online, Solaire has solidified its position as a pioneer—not only in gaming but in luxury lifestyle branding.
A Decade of Growth: The Rise and Expansion of Solaire
Solaire Resorts & Casino opened its doors in March 2013, marking a major milestone as the first integrated resort development in Manila’s Entertainment City. Backed by Bloomberry Resorts Corporation, Solaire was envisioned to bring Las Vegas-style luxury gaming to the Philippines, elevating the country’s tourism profile and setting new standards in hospitality and entertainment.
The initial phase featured a five-star hotel, an expansive casino floor, premium retail outlets, and fine-dining establishments. It didn’t take long for Solaire to make an impression. With its signature blend of Filipino warmth and international luxury, the resort quickly earned accolades and loyal patrons.
By 2014, Solaire expanded further with The Sky Tower, introducing a new wing of luxury suites, additional VIP gaming rooms, a 1,740-seat theater, and lavish amenities including a spa and upscale restaurants. This move solidified its appeal to both international high-rollers and local clientele seeking a premium leisure experience.
Over the years, Solaire’s consistent focus on architectural excellence, curated guest experiences, and top-tier entertainment has helped it climb the ranks of global luxury resorts. It became a fixture in travel and lifestyle rankings and garnered numerous awards for service, design, and innovation.
Going North: The Launch of Solaire North
In 2025, Solaire took a bold step to further its footprint with the launch of Solaire North, located in Quezon City. This new development brings Solaire’s signature luxury experience to the northern part of Metro Manila, tapping into a dense urban market with a growing appetite for premium entertainment.
Solaire North is more than just a second location—it represents the brand’s evolution into a multi-property luxury empire. The new resort features:
• A cutting-edge hotel tower with panoramic views of Metro Manila,
• Expanded gaming facilities tailored to local and international tastes,
• High-end retail outlets,
• An array of fine dining options and entertainment venues,
• Wellness facilities and curated lifestyle spaces.
With Solaire North, the brand has expanded its reach while maintaining its distinct identity—offering an elite experience that blends sophistication, hospitality, and innovation.
Solaire Online: Bringing the Luxury Experience into the Digital World
Online gaming is increasingly becoming more popular than offline gaming. For example, in the US, one of the world’s biggest gaming countries, online gaming now commands a greater share of the market than offline (49% vs 41%); this has been driven primarily by the increasing popularity of mobile gaming. This is a trend that is now being found across the globe, and this rise in online gaming is something Solaire has embraced through Solaire Online—its virtual platform that brings the resort experience into users’ homes.
Launched to cater to the increasing demand for online gaming, especially during the pandemic era, Solaire Online has quickly become a strategic asset for the brand. Far from being a simple extension of its casino, the platform mirrors the luxury and interactivity that define the Solaire experience.
Promotions That Drive Engagement and Loyalty
In order to reach a wider audience, the platform has evolved. Solaire Online has elevated its digital footprint as a promo casino with a series of attractive promotional strategies. These include:
• Cash Back and Rebate Rewards, which offer immediate value to players, reinforce user retention and repeat engagement.
• Loyalty Perks: Integrated with the brand’s rewards system, loyal players can earn points not just for gaming, but also for exclusive offers like hotel stays, spa treatments, and dining at Solaire’s high-end restaurants.
• Seasonal Offers and Themed Campaigns: From Chinese New Year bonuses to summer festival tournaments, these rotating promotions keep the platform dynamic and culturally relevant.
The goal isn’t just to replicate gambling online—it’s to translate the Solaire brand ethos into a digital environment. That means personalized service, immersive graphics, live dealer interactions, and curated events that mirror the exclusivity of the physical resort.
This omni-channel approach allows Solaire to reach a wider demographic, including younger, tech-savvy users who may not yet frequent physical casinos but are drawn to high-quality digital experiences.
Brand Beyond Gaming: Solaire as a Lifestyle Destination
What sets Solaire apart is that it isn’t just a casino—it’s a luxury lifestyle brand. The resorts are designed as destinations, where gaming is just one of many experiences available. Guests can attend concerts by international artists, dine in Michelin-quality restaurants, shop luxury brands, or relax in award-winning spas.
This holistic approach to entertainment and hospitality is key to its global recognition. Solaire has cultivated an image not just of opulence, but of curated living—where every touchpoint is thoughtful and indulgent. From interior design to service philosophy, every detail reflects a commitment to excellence.
What’s Next: The Future of Solaire
With the successful launch of Solaire North and the continued rise of Solaire Online, the future of the brand looks bright and ambitious. Bloomberry recently promoted Gregory Francis Hawkins as acting chief operating officer (COO) after his successful launch of Solaire North, and he will be looking to take Solaire to even greater heights.
Key focus areas for Solaire’s future include:
• Hybrid Experiences: Expect more integration between online and offline experiences, such as digital tournaments with physical finals hosted at the resort, or loyalty programs that bridge both platforms.
• Sustainability and Innovation: As luxury consumers become more socially conscious, Solaire is expected to incorporate eco-friendly practices, smart energy use, and sustainable building designs in future developments.
• International Expansion: While no formal announcements have been made, industry speculation continues around Solaire eyeing potential overseas markets in Asia or beyond. Its proven model could easily be adapted to other tourism hotspots.
• Cultural Relevance: Through themed experiences, partnerships with Filipino and Asian artists, and regional culinary offerings, Solaire continues to build a brand that celebrates both local heritage and global luxury standards.
From its beginnings as a visionary integrated resort in Manila to its current status as a multi-property, multi-platform luxury powerhouse, Solaire Resorts has truly earned its place on the global stage. By combining architectural grandeur, exceptional service, and forward-thinking digital innovation, Solaire has redefined what it means to be a gaming brand in the 21st century.
With Solaire North now open and Solaire Online continuing to gain momentum, the brand is poised for even greater growth—proving that the Philippines can be home to not just world-class resorts, but a globally recognized standard of luxury.
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