International Collective Robbie Rosen x Coffeeshop are “All That Matters”
Though Robbie Rosen and Coffeeshop live thousands of miles apart, separated by continents and even an entire ocean, they’ve managed to carve their names into the world of Pop-EDM, not just by contributing to the genre, but by helping shape its future. All connected by Rob Aster, the storytelling connoisseur behind award-winning music production boutique RRHOT LLC and record Label iDreamology, the forces driving Rosen and Coffeeshop’s meteoric rise are a tightly knit team of creators—a collection of sharp minds and fierce talent who have found a musical family in one another. Together, they craft music that speaks to the present moment—tuned in to humanity’s modern-day vibrations and needs—dedicated to pushing the envelope while putting smiles on fans’ faces across the globe.
Songwriter Beth Francos’ lifelong dream was to become a professional songwriter, and her perceptive, sensitive view of the world lays the groundwork for the team’s universally resonant anthems. She works closely with Robbie Rosen in the early stages—a singer and instrumentalist whose soaring vocals and poignant lyricism have graced hundreds of EDM tracks, garnering over 100 million streams on Spotify and counting. Like they were destined to create together, they bring ideas to life with ease, infusing each track with the passion and relatability that so often define stories of tenacity and triumph. Coffeeshop (aka Giacomo Alloesio) then joins in to inject his signature EDM flair—a skill that’s earned the bright producer, engineer, musician, and artist numerous releases with top EDM labels and collaborators, with no signs of slowing down. Once the team is properly blown away, Rob Aster ties it all together and sends it out in the world for the human family to enjoy. Undoubtedly, they’ve hit their stride, and they’re coming out guns blazing, all in the hopes of making some serious musical magic.
A baseline of familiarity and comfort has only grown since this team began making music together, fostering an environment where creative risks and experimentation with new sounds and ideas are deeply encouraged.
In the past, Franco has remarked that Coffeeshop possesses a rare ability to “give the song a soul.” He’s equipped with an instinctive sense of exactly what a track desires and the expertise to craft a perfectly balanced, exhilarating soundscape. Maintaining the cinematic allure of the original melody, the track twinkles like the rolling waves of a gentle sea—before bursting into a powerful explosion of danceable bliss. Coffeeshop’s future bass style drips with urgency and vitality, evoking the feeling that something momentous is about to happen, like being thrust into a turning point the moment it tips.
Those who have been “playing careful games of wait and see” for too long will be immediately allured by the soft acoustics and Rosen’s soft-spoken, spirit-lifting vocals—and will leave with an entirely new outlook. It’s as if he’s speaking directly to listeners, like a friend, or maybe something more, who understands the deep well of emotions churning inside, the dreams lingering just beneath the surface that just need a gentle nudge. Despite its romantic atmosphere, “All That Matters” resonates universally because everyone, deep down, longs to break free from the chains of fear and hesitation. “Everyone is afraid, but they don’t want to say it,” he sings, “so let’s do it anyway.” With that quiet push, he offers a much-needed reminder that anything is possible with the right mindset and that empowerment often begins with support and self-belief.
The accompanying lyric video adds to a budding signature visual style defined by bold, emotive imagery, breathing life into the moment when everything else falls to the wayside, and two people decide to take on life—hand in hand. Each dynamic shot loosely tells the story of two lovers stuck on the shore, yearning to sail away towards their next adventure. In a world where “there are no guarantees,” Rosen and Coffeeshop paint a reality in which reclaiming one’s time and chasing after what one truly wants is always within reach, no matter where one comes from or who they are. As they join Rosen’s soul-stirring, ascending belts, they’re invited to fully live in the present and take a leap that can change everything for the better—because at the end of the day, all that matters is here and now.
What’s it like to work with a team spread across different countries?
Marie: Thankfully technology allows us to achieve this dynamic. Working with them is incredibly rewarding. Despite the distance, we share a deep respect for each other’s talents. Our diverse styles complement one another, creating a great collaboration that transcends physical boundaries. The logistics are irrelevant and distance doesn’t matter when the chemistry is strong, and together, we create this “magic”. It’s something truly special.
Giacomo: Honestly, it’s both exciting and inspiring. We’re on different time zones, different continents, yet when we come together it feels like we’re in the same room chasing the same vision. Technology makes it possible, but it’s the shared passion that really connects us. Distance doesn’t feel like a barrier when the music is the common language.
Robbie: It’s such a blessing being able to work with talented collaborators across different countries. Thanks to technology, it’s incredibly seamless and works so well!
“All That Matters” touches on fear and hesitation—why is that a theme that speaks to you?
Marie: Fear is a universal experience. Everyone faces it, but it’s how we move through it that defines us. Recognizing that we control our fears, rather than letting them control us, is liberating. Once we understand this, we break free from the barriers we’ve built ourselves. All That Matters is about “doing it anyway” even if we’re afraid.
Giacomo: Because fear is universal. It doesn’t matter where you’re from, what you do, or how confident you seem—everyone deals with hesitation at some point. For me, channeling that into music is a way of turning it into something powerful, instead of something that holds you back.
Robbie: Everybody can relate to second-guessing something or not being fully ready to dive into it. It’s something we all need to work through at some point in our lives.
Why do you think so many people are afraid to go after what they want? How can “All That Matters” help to inspire people to achieve their dreams?
Marie: Fear of failure, rejection, and the unknown often holds people back. It’s easy to settle for a life that’s comfortable but unfulfilling. “All That Matters” encourages people to take that leap, face their fears, and embrace the unknown. It’s about taking risks because, in the end, life’s about pushing forward and discovering what’s possible.
Giacomo: I think most people are afraid of failing, or of what others might think. That fear can be paralyzing. But a song like “All That Matters” reminds you that hesitation is normal—and that moving forward despite it is where growth really happens. Music can be a spark, a reminder that you’re not alone in feeling that way, and that it’s worth pushing through.
Robbie: It’s human nature to sometimes be hesitant to go full out for something. I hope this song inspires people to act on that dream today instead of waiting for tomorrow.
In your eyes, do you see fans embracing “All That Matters” as an anthem for today’s world? Where do you see the song going?
Marie: Yes, I do. The song speaks to anyone at a crossroads- those who are afraid but know they need to keep moving forward. “All That Matters” is an anthem of courage, showing that even though fear is real, it shouldn’t stop us from pursuing what we truly want. It’s a message of resilience and hope, and I believe a lot of us can relate to this and it will resonate far and wide.
Giacomo: Yeah, I do. The message is bigger than just a song—it’s a reflection of the moment we’re all living in, where uncertainty and hesitation are everywhere. I see it connecting globally, across cultures, because that feeling is so relatable. I think the track has the potential to live not just on playlists, but in people’s personal journeys.
Robbie: I really hope they do! It’s a message we could all use right now.
What’s the story being told in the video, and how does it relate to the urgent atmosphere of “All That Matters?”
Marie: The video narrates a journey of taking a leap of faith in love- where there are “no guarantees” – only the courage to go “all in” and follow the our hearts. The couple in the video are doing just that. They are embracing vulnerability and jumping into something uncertain, despite the fear of rejection. It mirrors the song’s message-facing fear head-on, whether in love or life, and believing in the potential of what could be.
Robbie: It’s all about the uphill climb and urging people to take that leap of faith.
How do you want listeners to feel when they hear the track for the first time?
Marie: I want listeners to feel empowered. I hope they hear the song and recognize that fear is a part of the journey, but it doesn’t have to stop them. It’s meant to inspire action, to help them take that first step, no matter how scary it may seem. A life spent dwelling on “what ifs” and “what could’ve been” is not fully lived- it’s merely endured. It’s just existing.
Giacomo: I want them to feel empowered. To feel that rush of, “Yeah, I’ve been there too, but I’m ready to move forward.” The mix of vulnerability and energy is intentional—so that by the time the drop hits, you’re not just listening, you’re feeling it in your chest.
Robbie: I want them to feel inspired and that they never need to wait to follow their dreams.
How important is relatability in your music? Do you hope the song resonates with a global audience?
Marie: Relatability is crucial to me. Music is a universal language and the most consumed product in the world, and to create a tangible medium that captures what you feel and then share that message in a way others can truly relate to is what every songwriter hopes to achieve when telling their story. I believe it should speak to shared emotions and experiences. When a song connects with people on that level, it creates a bond that transcends borders. That’s the goal – making music that resonates on a universal level.
Giacomo: Relatability is everything. I can put in all the production tricks in the world, but if people don’t feel a personal connection, it won’t stick. With “All That Matters,” I really do hope it resonates worldwide because the message doesn’t need translation—it’s human, it’s real, and it crosses borders naturally.
Robbie: Relatability is the most important aspect of my music – if people can feel something when they hear one of my songs, that means I’ve done my job in connecting with them.
What has been your favorite part about working all together as a team? If you could describe this team in one word, what would it be?
Marie: My favorite part is the magic that happens in the production phase. When we’re collaborating and everyone adds their unique perspective and forte and we start to “cook”. The result is always greater than the sum of its parts. Writing is in my DNA, but these moments of shared creativity make the process even more fulfilling. If I had to describe our team in one word, it would be “magic.”
Giacomo: The best part is the trust. We all bring something different to the table, but there’s no ego, just respect and passion. If I had to describe the team in one word: synergy. Everything just clicks.
Robbie: Our skillsets complement each other perfectly – couldn’t have asked for a better team!
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