From Long Hallway Runners to Floor Runners: The Best Runner Rugs for Modern Hallways

A Runner rug serves the dual purpose of providing soft, functional bedding for a hallway and a unique decorative flourish. While a rug may not be the first thing that many people consciously notice when they walk into a room, it is something that subconsciously colors their opinion of any given space they are in. This is especially true in residential settings, where a runner rug is often something you’ll literally feel beneath your feet as you walk through the house. 

Double is a company that brings bold design and real-life practicality to hallway decor, with a machine-washable runner rug that elevates style and makes daily living easier. Its hallway runner is not just functional; it’s a statement piece that reflects current design trends and a confident, curated home style. The company offers unique e-commerce opportunities to customers in Australia and New Zealand. 

Inspiration Behind Double’s Innovative Runner Rugs

Double was founded when the leaders recognized a gap in the market for customers who wanted something design-forward but actually functional. While washable and highly decorative rugs existed before, the two rarely intersected, leaving customers uncomfortable choosing between design and functionality. Fortunately, the team at Double wanted to explore and push the boundaries of color and texture. 

Effortless Home Upkeep: Double’s Washable Runner Rugs

Perfect for busy households, pet owners, and renters, Double’s rugs and carpet runners can be thrown in the washing machine, making home upkeep stress-free and straightforward. The team has also collaborated with Australian artists to lean into Australian design and culture instead of going for mass market consumer appeal. 

In this way, they strive to offer consumers the best of both worlds: uniquely artist-driven and machine washable. One team member says, “We’ve pushed the boundaries into new texture development; no one else is doing washable wools, organic cottons, and high-pile polyesters like we are.”

Challenges Overcome

Double’s journey to success was not without its challenges. Product development to produce functional, machine-washable, and design-forward rugs and floor runners was a significant obstacle. Early players in the washable space only explored super low-profile rugs such as chenille or new jute. 

Still, the team has pushed the boundaries into new texture development. The team strove to optimize its supply chain to achieve unparalleled results and pass cost savings onto our customers. 

One leader says, “We aggressively analyzed every component of our operations last year and were able to drastically reduce waste to pass on cost savings of up to 30% to customers.”

A Better Tomorrow

Double is rapidly growing, as more consumers learn of its unique offerings. The brand has been featured across nearly all Australian media publications and has even been featured on the Block TV show several times.

Furthermore, the brand aims to expand beyond rugs and floor runners into a broader home goods lifestyle brand and further international markets, including the US and the UK, within the following year. By offering a uniquely artistic and functional product, Double is preparing to corner the market and bring its innovations to the world.

Words by Will Jones

*Images sourced from Double