Kidsuper & Joey Bada$$ Celebrate The Launch Of Their ‘Supaflee’ Capsule Collection
In case you missed it, last week (Thursday, Nov. 20), Brooklyn’s award-winning rapper, Joey Bada$$, and visionary designer KidSuper debuted their collaborative capsule collection, “SUPAFLEE,” at an exclusive pop-up event in Brooklyn from 2-6PM EST. The event brought together fans, collectors and creatives to celebrate the launch of the highly anticipated collection, blending music, fashion, and art in a one-of-a-kind experience.
SUPAFLEE merges Joey’s bold, timeless energy with KidSuper’s imaginative design language. The collection marks a full-circle moment for the two Brooklyn natives, whose decade-long friendship fueled the spirit behind the drop. Designed to celebrate and mirror the essence of Joey’s latest mixtape, ‘Lonely At The Top,’ the capsule embodies the same vibrant, stylish, and self-expressive DNA.
“Colm isn’t just a collaborator he’s family” says Joey Bada$$. “We’ve been building together for years, so SUPAFLEE came naturally. It was a no-brainer. We both approach creativity with the same fearlessness, so this capsule became a space where our worlds collide.” KidSuper creator Colm Dillane says, “Over a decade of knowing each other, it’s amazing to see everything we have both accomplished. Without Joey, I don’t know where KidSuper would be”.
The Brooklyn pop-up offered first access to the limited-edition collection along with an exclusive meet-and-greet, giving attendees the chance to shop the collection, take photos, and connect with Joey and Colm. Guests were immersed in an environment reflecting the capsule’s striking and playful aesthetic, complete with interactive installations and curated visuals that brought the world of SUPAFLEE to life.
The pop-up followed a monumental night for Joey, who performed a sold-out show at the historic Brooklyn Paramount. The homecoming performance marked a full-circle moment, as his last Brooklyn show took place before 2022. Joey celebrated the release of his latest project, Lonely At The Top, bringing out special guests Ferg, Rapsody, Neek Bucks, and Bri Steeves, with a DJ set by Powers Pleasant. The setlist blended new music with fan-favorite records from his debut album, 1999, underscoring his growth and longevity.
The “SUPAFLEE” capsule collection features a zip-up hoodie, matching sweatpants, a crewneck sweater, and a T-shirt, available for purchase exclusively at the KidSuper Brooklyn storefront from November 21 to 24 and online starting (date TBD). The drop will remain in-store only for the duration of the pop-up, with an online release date to be announced.
ABOUT JOEY BADA$$
Few rap artists have been as instrumental in keeping hip-hop alive as Joey Bada$$. Since unloading his breakout mixtape, 1999, the East Flatbush-raised artist has been at the center of boom-bap lore for more than a decade. In the process, Joey has established himself as a compelling storyteller in the culture at large. Before he had a legacy to contemplate, Joey was born and raised Jo-Vaughn Virginie Scott in Brooklyn. He attended Edward R. Murrow High School – a school dedicated to the arts – for two years before dropping out to pursue a rap career. While there, he founded the rap collective Pro Era alongside Powers Pleasant, CJ Fly, and late rapper Capital Steez. Joey went on to develop a successful solo career, proven repeatedly through a series of EPs and genre-defying albums: 2015’s B4.Da.$$, 2017’s ALL-AMERIKKKAN BADA$$, 2020’s 2000, and his latest offering Lonely At The Top. Beyond music, Joey is still pushing forward and continuing to raise the bar, branching into acting, where he’s best known for his role as “Unique” in Power Book III: Raising Kanan. He’s also become a familiar face in the philanthropic world, underscored by his reverence for advocacy and social impact with the creation of ImpactMENtorship. At just 30 years old, Joey’s prestige has grown considerably. He recently participated as the Artist-In-Residence for NYU’s Clive Davis Institute of Recorded Music, and is now gearing up for his next Artist-In-Residence at Columbia University’s Edmund W. Gordon Institute. In addition, the Brooklyn native was honored by Mayor Eric Adams with the proclamation of December, 20, 2024, as Joey Bada$$ Day. Now, with new opportunities on the horizon, the Oscar-winning actor, artist, philanthropist, and style icon continues to empower the next generation while creating impact beyond visibility.
