Stars, Snow, and Sips: Casamigos Heats Up Sundance
From packed premiere parties to sold-out nightclub moments, Casamigos kept the tequila flowing as stars like Seth Rogen, Olivia Wilde, Charli XCX, and Riz Ahmed lit up Park City.
Park City was buzzing as the 2026 Sundance Film Festival kicked off, with premieres, parties, and exclusive after-hours gatherings drawing a star-studded crowd from Main Street to private rooftops. Over the first three days of the iconic film festival, Casamigos tequila made more than a splash, keeping the drinks flowing and painting the town teal with cozy lounges to sold-out nightclubs.
The weekend began at the Buddy premiere party at the Acura House of Energy, where director Casper Kelly and actor Sergey Zhuravsky joined Keegan-Michael Key, Cristin Milioti, and Topher Grace for a night of celebration. Guests sipped on Mountain Margaritas and Casa Palomas as conversation and laughter filled the room, setting a lively tone for the festival ahead. Main Street itself had a buzz, with festival-goers warming up with Casamigos spiked hot cocoa and enjoying a casual toast between screenings.
Friday continued the momentum with Deadline Hollywood’s Sundance Studio 2026, where stars like Charli XCX, Chris Pine, Peter Dinklage, Judd Apatow, Riz Ahmed, Alexander Skarsgård, and Olivia Colman stopped by between interviews. The lounge was alive with excitement as guests enjoyed Casamigos cocktails, snapping photos and soaking up the festival atmosphere. By evening, the TAO Park City owned the night and delivered one of the weekend’s most coveted moments. The sold-out, invite-only party featured a Casamigos ski chalet open bar and a branded ice luge, complete with a snow ski prop for group tequila shots. DJs Mel Debarge and Vice kept the crowd moving, while VIPs including Woody Harrelson, Taika Waititi, Zoey Deutch, Nicholas Braun, and Kiernan Shipka danced the night away. Casamigos family invited us into their exclusive VIP section to enjoy the revelry and party late into the night.
Day three kept the energy rolling with more exclusive gatherings and celebrity sightings. At the UTA House party on Main Street, talent and industry insiders mingled while enjoying cocktails, conversation, and photo ops. Later, the American Pachuco: Legend of Luis Valdez premiere party brought together creatives, filmmakers, and celebrities in celebration of storytelling and culture, with Casamigos cocktails flowing throughout the night. Other highlights included the Wet Hot American Summer 25th Anniversary party, where cast members like Christopher Meloni, Ken Marino, and Jenica Bergere reunited for a nostalgic night capped with live music.
Across premieres, studio lounges, private parties, and nightclubs, the combination of great people, music, and Casamigos-fueled cocktails kept the festival’s nightlife electric. From celebrity sightings to spontaneous dance-floor moments, Sundance 2026 proved that some of the best festival memories happen after the screenings, where the energy is high, the crowd is vibrant, and the drinks are flowing.
While films dominate the daytime conversations, the festival heats up at night, and this year Casamigos played a consistent role in keeping Park City hot, connecting A-list talent, industry insiders, and festival-goers through shared experiences and unforgettable moments.
