Big A$H: A Refined Vision of Luxury Car Culture, the 713 Way
The Hype Magazine Luxury Lifestyle Editor Fatima Alikhan Brings Elite Car Customizer Out of His Shell
In the evolving luxury car landscape, true distinction lies not only in the vehicles themselves but also in the vision behind them. Few embody this principle as seamlessly as Big A$H, CEO of 713 Motoring and the online creative force known as @713ab. Rooted in Houston, Texas, his influence extends beyond customization, shaping a lifestyle where craftsmanship, ambition, and cultural legacy intersect.
Architecture of the Brand
In 2023, Big A$H and 713 Motoring earned national recognition following their appearance at Rapper Rick Ross’ 2nd Annual Promise Land Car & Bike Show in Atlanta, Georgia. Departing from traditional show tactics, 713 Motoring arrived with a meticulously curated fleet of 15 all-black, modern luxury vehicles, led by the fully electric Mercedes-Benz EQS AMG: a statement of both innovation and restraint.
Each vehicle reflected a harmonious balance of form and function. Customizations spanned tailored wheels, refined suspension upgrades, ambient lighting, immersive sound systems, and integrated satellite televisions; all enhancements that elevated the fleet without compromising its elegance.
The presentation resonated deeply. Big A$H was awarded the 2023 Hustler of the Year, receiving a custom iced-out key pendant and chain in recognition of his vision and execution, standing alongside industry leaders such as 57 Freddy, Fred Rarriii, I95 Motorsports, Daniels Kreations, and The Slippery Soap Car Care Products.
Reflecting on the experience, Big A$H shared that the recognition was the culmination of months of planning and intricate logistics, including over $10,000 in fuel costs, a commitment he described as entirely worthwhile.
Where Culture and Connection Converge
According to Big A$H, what distinguishes the Promise Land experience is its emphasis on connection.
“This car show is great for connecting and networking, which makes it different,” he explains. “Normally, shows are all about the cars, but here you have the chance to rub elbows with people who can change your life.”
He further credits Rick Ross for creating an environment that transcends automotive display.
“It’s easy to tell Rick Ross enjoys helping others. He often buys cars or invests in businesses of those attending the show. It’s really a genius idea to mix the world of hip-hop with the custom automotive world while giving it a family reunion vibe.”
This philosophy mirrors Big A$H’s own approach—where success is shared, relationships are valued, and culture remains central.
Beyond Customization
713 Motoring is no stranger to excellence, having customized vehicles for many well-known celebrities while maintaining a reputation as Houston’s premier automotive customization destination. Yet Big A$H’s vision extends far beyond the vehicles themselves.
Looking ahead, 713 Motoring plans to expand into a new facility that will house not only its custom automotive shop and collision center, but also office space for emerging start-up businesses—a deliberate move aimed at fostering growth, opportunity, and community.
A Lasting Impression
With a refined eye for detail and an unwavering commitment to quality, Big A$H represents a modern yet timeless approach to luxury car culture. His work reflects restraint without excess, confidence without noise, and success grounded in purpose.
Through 713 Motoring, he continues to leave an indelible mark—one that honors Houston’s legacy while elevating the global conversation around luxury, craftsmanship, and culture.
Big A$H occupies a rare position within luxury car culture. His work reveals a meticulous eye for detail and a quiet confidence that allows each car to speak for itself. Rather than chasing trends, he curates experiences, understanding that true luxury is measured by intention and longevity; built to endure. It’s where refinement, consistency, and vision serve as a foundation and staple to Houston, Texas. Today, 713 Motoring stands as more than a name—it’s a luxury brand recognized for its balance of craftsmanship and cultural fluency.
Photos Courtesy: @713AB Big Ash – 713 Motoring: by Cosette Coco Agency
