Dior, Champagne & Power Players: Inside the San Francisco Spring Summer 2026 Showcase
An intimate private Dior presentation during Super Bowl week brought together celebrity tastemakers, NFL wives, and luxury leaders in San Francisco. Hosted by Black Salt Creative Agency, the champagne-filled afternoon showcased Dior’s Spring/Summer collection in style.
During Super Bowl week in San Francisco, we attended an elegant private presentation at the Dior boutique, hosted by Black Salt Creative Agency’s Ariel Tinsey Regusters, a celebrity stylist and creative director who conceptualizes and produces activations to bridge fashion and athleticism. The invitation-only affair blended luxury fashion, feminine power, and curated connection in the heart of Union Square.
Champagne flowed as guests indulged in delicate fruit tarts and pastel macarons while previewing Dior’s Spring/Summer collection. The boutique at 185 Post Street transformed into an intimate salon experience, complete with high tea service and personalized shopping.
Among the tastemakers in attendance was Sofia Forrest-Turner, who holds the title of Miss California of Miss All American. Celebrity stylist Joe Exclusive added a bold fashion presence to the room, alongside influential women from sports, business, and media.
Powerhouse executive Amber Staples, CEO of Stapled Events and President of the National Football Wives Association (NFWA) was also in attendance. Known for producing high-profile events for brands such as Under Armour and the National Football League Players Association, she leads the NFWA while balancing business and family life in Chicago.
Also in attendance was Alexis Jones, NFWA Vice President and Founder and CEO of SnapBack Returns, a Nashville-based tech entrepreneur, wife, mother, and active nonprofit board member.
NFWA Marketing Co-Chair Mahsa Hankins brought her own dynamic presence. A Nevada-based real estate professional helping NFL players invest in Las Vegas, she seamlessly blends entrepreneurship, motherhood, and pride in her Persian heritage.
Also in attendance was Ariella Montgomery, an NFWA member and founder of Monty Matcha. Her presence added a wellness-forward dimension to the afternoon, representing the intersection of entrepreneurship, lifestyle branding, and the growing influence of women connected to professional sports.
The private Dior presentation during Super Bowl week was more than a shopping experience. It was a refined gathering of influential women celebrating fashion, leadership, and elevated connection inside one of the most iconic luxury houses in the world.
