Published on May 19th, 2020 | by Jameelah "Just Jay" Wilkerson0
11:11 – Me, Chanel & Jameson @11_11music
11:11, the Toronto-born singer/songwriter/producer and R&B’s rising superstar drops a hot new visual for “Me, Chanel & Jameson,” the first track off his long-awaited full-length debut album. Directed by Christian Nolan Jones, the seductive music video draws fans in and leaves them wanting to know more about what’s to come. The track, released via RAYDAR/Caroline and produced by KEYZBABY (Bryson Tiller, Chris Brown & Wale) and Theron of Rock City (Lizzo, Rihanna & Usher), showcases 11:11’s signature R&B/trap sound and smooth melodic voice.
Over the past few years, 11:11 has developed a burgeoning fan base with early projects including his self-titled EP released in 2016. The project’s lead single “You” toppled 20 million streams on Spotify. A year later, 11:11 followed up with the silky slow jam “Good Love” – amassing over 14 million streams. On 2019’s Mood EP, the sound started to crystallize with “All Year” – racking up over 14 million streams across all platforms. Today, 11:11 has independently amassed over 200 million streams and views, setting the stage for a deliberate musical progression.
Having built his sound and following in his home city of Toronto, his forthcoming debut album takes 11:11 to Atlanta. Over the course of six months, 11:11 would indulge in all the city has to offer. The nightlife, the women, the hustle, and the trappings that seem to follow it all would be influential in his new direction as he fuses the chill, smooth R&B vibes of Toronto with the confidence and game of Atlanta. Signed to music mogul, Ray Daniels’ label RAYDAR and working with the likes of Akeel Henry (dvsn, Jeremih, Roy Woods & Ty Dolla $ign) and Theron of Rock City, 11:11 is readying to serve nothing but red light specials for the post quarantine heat.