Casio America, Inc. Celebrates Launch of Their New Camouflage Timepiece Series

The campaign will lead consumers on a digital journey through cultural hotspots in Los Angeles, Miami, Dallas and New York through July 2014.

How to play:

Consumers access the scavenger hunt, at www.gshock.com/neverblendin from their computers or tablets, pairing their smartphones with the scavenger hunt application
The G-Shock application uses Google Maps and Google Street View which guides players towards G-Shock logos digitally camouflaged into existing street art within each city
Each hidden G-Shock logo unlocks a single piece of a larger custom art puzzle. Users will follow the map on their phones until they gather all hidden pieces. Once all of the art pieces have been collected, players must organize them to create the fully realized artwork
National users are invited to participate and win prizes regardless of location-simply by logging-in and completing the puzzle online.

The first 25 players in each city to complete the entire art puzzle can win a G-Shock prize. Finish any of the online scavenger hunts and you can enter the drawing to win a trip for two to the 2014 US Open of Surfing in Huntington Beach, California

Artist/Artwork:
The Featured artwork has been custom created for the G-Shock #Neverblendin scavenger hunt by J$ (LA), Jona Cerwinske (Miami) and Hello Maseman (Dallas).

New York’s artwork will be a piece created by G-Shock.

All artwork will also be exclusively featured in the limited release of the G-SHOCK Profiles Vol.2 zine

The LA scavenger hunt begina May 30 at Union and ends June 11 2014
The Miami scavenger hunt begins June 12 at Unknwn and ends June 26 2014
The Dallas scavenger hunt begins June 27 at Centre and ends July 9 2014
The NYC scavenger hunt begins at G-SHOCK SoHo and ends July 17 2014

The watch:

Three styles comprised of eight models within this stealth, yet bold G-Shock camouflage series are the focal point for the multi-city Scavenger Hunt.
The woodland and tiger camouflage patterns of these models make the watches perfectly suited for today's street fashion scene; and are sure to stand out in crowd; hence Never Blend In
In addition to their unique look, all styles (GA100CF, GD120CM and GDX6900CM) feature G-Shock’s world renowned “tough” structure of Shock and 200-Meter Water Resistance
Combated with a wide array of functionality, such as 48-city world-time, countdown timer, stopwatch and alarms, the G-Shock camouflage series is sure make time fly

neverblendin.gshock.com or gshock.com/neverblendin
@gshock_US #neverblendin

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr.
Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and
tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began
to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric
shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance,
shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent
it from suffering direct shock; this includes internal components protected with urethane and suspended
timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve,
continuing to support on Mr. Ibe’s mantra “never, never give up”. For additional information on Casio’s
line of G-SHOCK timepieces, please visit www.g-shock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of
the world’s leading manufacturers of consumer electronics and business equipment solutions.
Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices,
disc title and label printers, watches, cash registers and other consumer electronic products. Casio has
strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative
and imaginative products. For more information, visit www.casiousa.com.