Hype Style/Beauty

Published on December 5th, 2017 | by Jameelah "Just Jay" Wilkerson


IMAGES: Tory Lanez x Joel Embiid Debuts “The Process” | Champs Sports and adidas Originals: The Moment Part 6

Champs Sports launches the latest installment of its “The Moment” franchise with episode six, which highlights recording artist Tory Lanez and Philadelphia 76ers star Joel Embiid.

“The Moment” is a Champs Sports franchise that provides a platform for professional athletes and musicians to share inspirational stories rooted in their personal journeys to success through musical collaborations.

The new video follows Joel Embiid from his hometown of Yaoundé, Cameroon to Philadelphia to highlight his ascent into the NBA. Commencing on an undisclosed basketball court in the City of Brotherly Love, Champs Sports connected with Embiid to discover his process of forging a path of his own. Documented here in short form film, the 76er star gives honest insight into his rise to stardom, surviving injury and rehab, the grave loss of his younger brother, and being an inspiration for his new town. In truly a special moment, the athlete speaks to this new relationship even further—expanding on how Philadelphia fans have been his biggest source of support. Finally, as Embiid navigates throughout the city—passing streets and various historic landmarks—the film showcases scenes of this new universe around him.

This installment of the franchise is the sixth chapter of “The Moment,” and also features musical artist Tory Lanez, who performs his exclusive new single “The Process” alongside Embiid in a music video-style production.

“The Moment” episode six features the following adidas originals collections: adidas originals NMD, adidas originals EQT, adidas originals Trefoil Hoody, and the adidas originals Tubular Hoody and Pant, which are available for purchase at Champs Sports locations nationwide and champssports.com starting November 22, 2017.

“We Know Game” is a declaration of the values Champs Sports shares with its consumers: Perseverance, Achievement, Growth, Community, and Optimism. Champs Sports is committed to equipping its consumers for the win, no matter the landscape they face in life. In the process, Champs Sports will provide innovative platforms for athletes and other celebrities to share their personal stories of living these values.

:30 “The Moment” Campaign Video: https://youtu.be/sxSWoD1dQj0

“The Moment” Campaign Video: https://youtu.be/h117Qk6VIY4

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Publisher and CEO of The Hype Magazine. Follow me on Twitter @HypeJustJay

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