S.k – Why

Young producer prodigy prepares to release first solo project

GARFIELD, NJ – S.k is one of those rare artists who have found success at a young age. What started as a budding music career at only age 12 blossomed into a successful gig as a producer by age 14 – working alongside such notorious artists as Migos, MMG and Rick Ross. His natural talent caught the eyes of record label Metro Booming, and for the last six years S.k has been
making music and growing his fan-base. Today, at age 20, he’s ready to launch that career into the stratosphere with the release of a new EP called “All Eyes On You.”

The nine-song project is a new-wave R&B take that S.k said is all about his girlfriend. Different from other R&B albums, which tend to focus on sex or trying to win a woman back after ruining the relationship, S.k said his album is all about being in a healthy relationship and the benefits that come from that.

“Basically I tried a different approach to R&B,” he said. “I wanted to promote a good relationship through the whole album. My music makes guys say, ‘Damn, I wish I was like that,’ and makes girls say, ‘Damn, I wish I had that.’”

Like most of his music, S.k produced the entire album himself. It’s something he’s been doing since he first started making beats on an Xbox 360 game called “EZMuse.” He said from that moment forward he knew that music was just something he had to do and wanted to do for the rest of his life.

“This will be my first release as an artist, though I’ve been a producer my whole life,” he said. “My following has no idea what they’re about to hear. All the instrumentals on my album are made by me and no one else, and all the songs are written by me. My album is a different approach to R&B. My relationship was the best thing besides music that ever happened to me, and so I wanted to promote that and promote healthy relationships.”

The first single off the project is a song called “Why.” The music video for the song was recently dropped on S.k’s YouTube channel. It’s a song that elevates a woman by criticizing the guys who treat women like objects and don’t treat them right. He said he hopes the song will help other men realize they should talk to women with a different approach – a more respectful approach that understands that a good woman needs someone with high self-worth.

“This song is like the rest of the album in that it’s an appreciation album,” S.k said. “Even the bangers on the album are appreciation songs – showing appreciation for women. And not only am I rapping, but I’m singing. It’s unlike anything else out there.”