Releases Visual for New Single ‘Baby’ Featuring Maleek Berry, Ray Blk and Kid Ink
Today, producer and artist Yogi drops the exciting visual to his new single “Baby” featuring Maleek Berry, RAY BLK and Kid Ink, directed by Francis Wallis.
Watch HERE.
Set in the middle of a cinematic race track, the video, much like the song itself, is fueled with exhilarating energy.
“We shot this video at a racetrack on the outskirts of Los Angeles,” explains director Francis Wallis. “A group of people break into the venue and set up a pirate radio station, leading to a crazy night of fun, action and great performances from Maleek Berry, Ray BLK and Kid Ink. It’s a nod to the UK pirate radio scene of the 90s, something I know that Yogi was a part of and still something that resonates with his broader fan base. I loved the energy of this song and knew how significant it was to create the right mood and tone, using our location, lighting and smoke to maximum effect in achieving the look we wanted!”
Upon release, the song immediately received acclaim and attention from the likes of Complex, Hot New Hip Hop, Hip Hop DX and more with Highsnobiety calling it a track not to miss, describing the sound as “the beat dropping so hard in the club that you drop your $9 drink and it shatters everywhere but you ain’t even mad.” Uniquely Yogi, the track weaves the DNA of different worlds of music together into an exciting new sound that has become the budding artist’s M.O. Bringing together Nigerian-British Afrobeat rapper Maleek Berry, BBC Sound of 2017 winner Ray BLK and acclaimed U.S. rapper Kid Ink to trade verses, Yogi samples famed house music DJ and producer Julio Bashmore’s “Au Seve.” While bringing his flavor and international influence into the masterful production, Yogi has once again positioned himself as the one to watch for in 2018.
ABOUT YOGI:
Born and bred in Brent Cross, North west London, Yogi existed in his own world. But having lived in Los Angeles for the past several years, Yogi’s upcoming debut album is centered on his personal connection between the two cities. He’s been coming back and forth for the past five or six years as an in-house producer at Interscope, the label founded by Jimmy Iovine – and through which he ended up meeting and signing a production deal with the legendary Dr. Dre, and an artist deal with Skrillex’s OWSLA to release his own music. These connections became the catalyst for Yogi’s journey across the Atlantic. And it’s these relationships Yogi fostered that’s put him in a position to bring the likes of DRAM and Kid Ink, together with UK acts such as Ray BLK, Lady Leshurr on his debut album for Epic Records/Ministry of Sound, successfully marrying the tone of two of the world’s most iconic cities into one unique, jet-setting sound.
His production credits include some of the best in the game at the moment. Names like Rita Ora, Stormzy, Tinie Tempah, AlunaGeorge, Kid Ink, Professor Green and Santigold, are only a testament to Yogi’s strength as a powerhouse producer and his demand is sure to sky rocket. Yogi produced Wretch 32’s single ‘Traktor’ which came in at No.2 on the UK Official Charts.
Yogi describes his upcoming album as “a driving album” – one built around memories of cruising around London and Los Angeles, the different feelings each place evokes and the tunes he would play along the way. In a nutshell: “I wanted to aspire make something like the Chronic 2001 of 2018,” he says, before going on to explain how the album is a marriage between LDN and LA. There’s also one final point he wants to get across – which is that the album is also going to have the kind of bumping tracks that hark back to his days as a DJ and could easily be played in a club.
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About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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