Published on July 18th, 2018 | by Darren Paltrowitz


Neuro’s Diana Jenkins On The Success Of Neuro As A Celebrity-Endorsed, Healthy Soft Drink

Looking for a low-calorie beverage that also manages to be sweet and full of nutrients? Then Neuro Drinks is a company worth looking into, as some of its popular offerings are its Watermelon Mint and Cherry Vanilla offerings. Flavoring aside, each Neuro flavor is intended to yield different results as its SONIC variety is intended to bring more energy, SLEEP aims to deliver better rest, TRIM is styled to support healthy wealth loss and efficient digestive health, and BLISS is primed for relaxation.

I had the pleasure of doing some Q&A with Neuro Brands CEO Diana Jenkins — also a philanthropist, an accomplished entrepreneur, and a widely respected and unwavering voice for peace beyond her work with Neuro — for The Hype Magazine. Highlights of that interview are below.

More on Jenkins and Neuro can be found online at

Neuro has been recently praised by some notable people, like Kim Kardashian and Chris Appleton. How do you find that people generally learn about Neuro?

Diana Jenkins: So far it’s been word of the mouth mostly. People are attracted to the bottle, but it’s the quality of the product that speaks for itself. Once a customer tries it, they almost always love it and once they fall in love with the Neuro drink they recommend it to their friends and family. Our return customer rate is over 80 percent. That’s extremely high and unusual in this industry.

To you, what makes Neuro stand out from other “healthy” soft drinks?

Diana Jenkins: Proven health benefits qualified by human research on the actual Neuro Drinks. Neuro is truly functional and rooted in real science. No empty promises. Just results.

Do you have a favorite of the Neuro flavors currently on the market?

Diana Jenkins: I love them all, honestly. It’s like choosing your favorite child! Neuro Bliss is a great way to wind down and relax from the day and I love Neuro Protein after a workout — such an easy way to get my nutrients and vitamins.

As an entertainment-based publication, I must ask: What was the last concert you attended for fun?

Diana Jenkins: An Ed Sheeran concert in Osaka, Japan. Pure magic! Not sure if it was Osaka or Ed Sheeran or a combination of both that made it so special, but it’s probably my favorite concert I have ever been to!

Finally, Diana, any last words for the kids?

Diana Jenkins: Well, honestly, the way adults are behaving at the moment, they should probably be asking kids for their advice. I just recently did this as part of a Neuro creation process. I gathered as many kids as possible all between the ages of 5 and 15 and ask for their advice and opinions on bottles and on taste. They honestly gave me very valuable and honest insights. I never cared much what adults had to say, so you can say I would advise kids to advise adults more. (laughs)

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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