Lifestyle

Published on February 14th, 2019 | by Darren Paltrowitz

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A Look At Hennessy’s Work With Ridley Scott On The “Seven Worlds” Of Hennessy X.O.

This week Hennessy — the world’s best-selling Cognac — announced that the release of a short film by legendary director Ridley Scott. In addition, the luxury spirits brand also announced that a 60-second version of that film, The Seven Worlds, will air during a commercial break for the 91st Oscars® telecast on February 24, 2019. The campaign was created by advertising agency DDB Paris.

Scott’s film depicts the gathering of shimmering golden liquid, human figures walking in the shadows of bronzed giants, androids coming to life through spicy synapses, beings gliding through a fiery atmosphere and meditating peacefully amongst levitating rocks, while lush woodlands are stirred by invisible spirits. As the film culminates, we see the worlds co-existing in an omnipresent nebula and are reminded of the director’s mastery in transporting viewers to other worlds.

Said Ridley Scott: “I was attracted to this project because I was inspired by the potential for art and entertainment to bring this story to life.” He continued: “Hennessy has a great product, and I was lucky enough to have the freedom to interpret this and create something amazing. I think people will be stunned when they see the film.”

Added Hennessy Global CMO Michael Aidan. “It is an honour for Hennessy to partner with a visionary like Ridley Scott… This film showcases Ridley’s artistic genius conveying the essence of Hennessy X.O through entertainment that transcends traditional advertising.”

Noted Alexander Kalchev, Executive Creative Director at DDB Paris: “When we embarked on this adventure, we dreamed of creating a film that is truly different. But even in our wildest dreams, we did not imagine we would be going to so many incredible new worlds. Together with Hennessy and Ridley Scott, we hope to have achieved a new benchmark in advertising.”

The production team of The Seven Worlds also included global leaders in visual effects Moving Picture Company (MPC) – who previously collaborated with Scott on the films Alien, The Martian and Blade Runner — and composer Daniel Pemberton, who previously worked on Scott’s film All The Money In The World; Scott’s production company RSA Films produced the film.

To see the full film, as well as a “making of” video, behind-the-scenes content, and an interview with Ridley Scott, you can visit www.Hennessy.com/US/Collection/XO. You can also follow @HennessyUS on Twitter and @Hennessy on Instagram to further explore the worlds of Hennessy X.O.


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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of the bi-weekly "Paltrocast With Darren Paltrowitz" podcast, as co-produced with V13 (formerly PureGrainAudio.com). He has also co-authored two published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), with a second podcast set for a June 2020 launch.


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