China’s Higher Brothers Release “Gong Xi Fa Cai” Music Video
Higher Brothers (Label Submitted)
China’s biggest rap group, Higher Brothers, release the official music video for their New Years single, “Gong Xi Fa Cai.” Produced by Atlanta-based Asian American producer, Richie Souf, the track is the follow-up China anthem to Higher Brothers other Richie Souf-produced single, “Made In China.” “Gong Ci Fa Cai” translates to “wish you get rich” which is a popular new years greeting.
“Gong Ci Fa Cai” is the latest release from Higher Brothers upcoming sophomore album, Five Stars, that drops this month on February 22nd. The project is set to be the biggest Chinese rap album ever and will feature some of the biggest names in American hip-hop. Higher Brothers lyrical ability and complex rhyme patterns have earned the respect of America’s biggest rappers and they’re continuing to push their talent to the next level.
Five Stars (Album Pre-Order) https://88rising.lnk.to/
“The current breakout stars of the Chinese hip-hop world,” (The New York Times) Higher Brothers are defining what it means to be Chinese in an increasingly globalized, internet-fueled world. Recently named ‘2018 Hip Hop Artist Of The Year’ by NetEase (one of China’s top music streaming platforms with over 600M active users) and featured in extensive profiles by international media like GQ, CNN, Vice News, Rolling Stone and Los Angeles Times, Higher Brothers are already the most heralded rappers in Chinese history and this is only the beginning. Best known for acclaimed singles like “Made In China” and “WeChat,” the group “have held a certain panache for tapping into the sweet spot of rap culture that bridges the Eastern and Western hemispheres.” (XXL) Since last year’s release of their debut album, Black Cab, Higher Brothers have exploded onto the world stage, racking up over 250M streams globally and appearing on tracks with many of hip-hop’s most exciting up and comers, including Blocboy JB, Ski Mask The Slump God, Goldlink, 03 Greedo and many more. Higher Brothers have also been tapped by brands like Adidas, Sprite and GUESS, and even connected with Russell Westbrook for an Air Jordan campaign in China.
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