Published on January 28th, 2020 | by Jessica Williams


NFL Alumni Officially Endorses Black-Owned Keen Water as Their Premiere Water Bottle

Just in time for the Super Bowl LIV, the NFL Alumni Association names black-owned bottled water company, Keen Water their premiere water bottle.  Sharing a mutual commitment with the NFL Alumni Association to promote better health and wellness, Keen Water (Keen 9+pH) is one of the only alkaline drinking waters in today’s market that does not use an electrical process.

Keen’s president, Faheem Ali boasts about how the company’s products help it’s consumers improve overall well being while allowing their bodies to function optimally. “Our water is infused with ionic, organic trace minerals. We use a proprietary process to produce high quality pH water.”

“Keen Water was built on using innovative methods to deliver maximum health benefits,” states Vice President Melvin Bratton. Bratton, a retired Denver Broncos running back and University of Miami Hall of Famer, fully understands the body’s fueling and healing process as a lifelong athlete.

In support of NFL Alumni’s dual mission – “Caring for Kids” and “Caring for our Own”; Keen Water has committed to supply product for all future major NFL Alumni Association events across the country.

As an Enterprise member within the NFL Alumni Association, Keen Water will be front and center with their 9.8 pH Alkaline water and other products. Keen Water and NFL Alumni will work closely to create branding opportunities and drive more awareness through email blasts, live activations and wellness campaigns.

About NFL Alumni:
NFL Alumni was founded in 1967 and is the oldest and most recognizable national organization of retired professional athletes. NFL Alumni consists of former NFL players, coaches, executives, spouses, cheerleaders, and associate members. NFL Alumni’s mission “Caring for our Own” is to serve, assist and inform its members and their families. NFL Alumni also has a traditional mission of “Caring for Kids” across the country. Player alumni give back in their local communities by raising funds for youth-related charities through their 35 regional chapters. It is a tradition that has existed for more than 50 years. Alumni support raises millions of dollars for worthwhile causes across the country. To accomplish our mission & vision, we have established the NFL Alumni Foundation which is a 501 (c)(3) non-profit organization. For more information please visit

About Keen Water:
Keen Water is a rapidly growing hydration company with premium Alkaline, mineral infused water products. Founded by two athletes who understand the body’s fueling and healing process; Keen water continues to use innovative methods to deliver maximum health benefits. For more information, please visit
Email: [email protected]

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