The Upsidedown Signs With Newly Formed Divorce Money Records; Releases New Video

Portland-based band The Upsidedown released a new music video for their fan-favorite single “Bumpersticker” on October 22. Signing with newly formed Divorce Money Records, the label will officially launch in December with the release of the band’s seminal Trust Electricity album on vinyl for the first time. “Bumpersticker” serves as the announcement of this partnership and the announcement of the newly remastered fan-favorite album.

Founder of Divorce Money Records, Kevin Williams, has been a longtime fan and friend of The Upsidedown. “I met numerous bands and people, and one of those bands was The Upsidedown,” says Williams. “I didn’t miss a single one of their shows for years.” Divorce Money Records is launching with the purpose of re-releasing cult-favorite albums on vinyl. Genres on the label’s upcoming roster include alternative, punk, and psychedelic music. The new video for “Bumpersticker” is a teaser into the exciting content to come from The Upsidedown and Divorce Money Records.

About The Upsidedown:

Portland, Oregon’s The Upsidedown, called “dreamy and decadent in all the right places” by The Boston Globe have been signed to North Carolina’s Divorce Money Records. Named as a “band to watch” by Magnet Magazine, The Upsidedown has supported such legendary acts as The Jesus and Mary Chain, Black Rebel Motorcycle Club, The Ravonettes, Psychedelic Furs, The Dears, and were lucky enough to play The Black Angels first two Levitation Austin Pysch Fests, along with several appearances at SXSW. Portland icons, The Dandy Warhols took The Upsidedown out on tour as their main support for the 2015 Australia tour. Over the past 17 years, the band has been making a name for itself and was featured on the MFNW comp along with Spoon, The Thermals, Aesop Rock, and Deerhunter. In the studio, the band has made complete, fully engaged records, strange, playful, smart, and as energetic as their celebrated live show resulting in songs featured on television shows; Ray Donovan, Sons of Anarchy, and HBO’s True Blood.

About Divorce Money Records:

Divorce Money Records was founded by Kevin Williams, a North Carolina-based music lover and creative. From a young age, Williams became obsessed with all things music. From the Monkees tapes to punk shows in high school, Williams found endless possibilities for intaking and distributing sounds that he loved. “This had an appeal to me that has never gone away,” says Williams. After working for a record distributor, he became friends with the massive Portland band called Dandy Warhols. The genesis of Divorce Money Records came from an idea to release Miracle Whips’ album on vinyl. With limited finances, Williams found himself with a brilliant idea that just needed fuel. After mapping out a plan to re-release The Upsidedown’s Trust Electricity album on vinyl with the help of the band and friends, Williams is ready to launch Divorce Money Records. He plans to serve artists who fit his personal music taste. “I don’t plan to stick with one type of music or one region of the country,” says Williams. The label will launch on December 4, 2020 with Trust Electricity on vinyl, followed by other re-releases of cult-favorite albums by bands in and out of Williams’ friend group.

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