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Published on November 24th, 2020 | by Darren Paltrowitz


Snow On The Long-Term Success Of “Informer,” Working With Daddy Yankee, His Classic Rock Influences & More

Canadian musical legend Snow has returned home to Toronto after a successful trip from Miami winning 8 Awards: 6 Latin Billboard Awards, 1 iHeartRadio Award and 1 Billboard Award. On the heels of that award season, Snow released a new Latin-themed single and music video “Together” last week via all major digital platforms. “Together” features and showcases the new talent under his DKO Music Group label that he has been developing for the past few years; the DKO fold includes Francesco Antonio (artist and actor), William Dinero (artist and record producer) and Balam Kiel (artist).

In 2019, Snow had a colossal resurgence into the music world via his worldwide hit collaboration “Con Calma” with Daddy Yankee. On August 6, 2020, the RIAA certified “Con Calma” as 41x platinum, and on August 11, 2020, “Con Calma” surpassed 2 billion views on YouYube, becoming Snow’s first visual to achieve this remarkable target. This was followed by other accolades related to DKO Music Group, including the success of “Se Prendio” by Nio Garcia, Casper El Magico, Juan Magan and Snow — which the aforementioned William Dinero co-wrote and co-produced. Snow is set to release his next single, “Reason To Love” featuring Balam Kiel, in December 2020 produced by Juno Award winner DJ Kemo.

On November 24, 2020, I had the pleasure of speaking with Snow via Zoom, as embedded below. More on all things Snow can be found online via,, and

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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